Don Connelly, Author at Don Connelly & Associates

Don A. Connelly is a speaker, motivator and educator for financial advisors. During a career of more than 40 years on Wall Street, he worked for nearly 19 years as company spokesperson, senior vice president and senior marketing officer for Putnam Investments, in addition to holding positions as a stock broker, financial planner, branch manager, wholesaler and national sales manager. As founder and CEO of Don Connelly 24/7, he provides timely and provocative sales ideas to thousands of financial professionals, 24 hours a day, seven days a week.

Get More from an Advisory Relationship with Client-Centric Investing

February 5, 2024 / by Don Connelly / Managing the Relationship / 0 comments

With the 2008 global financial crisis fading in the rearview mirror, investors are slowly regaining their confidence in the stock market with a halting willingness to take on more risk. However, many still find it challenging to overcome the trust deficit created by financial advisors who view them as assets to be managed rather than people with life ambitions.

To those advisors, the market indices and benchmarks mattered most. However, to the client, it was all about their financial future. All too often, advisors focused on standard deviation, Monte Carlo analysis, and risk-return lose sight of the emotional characteristics that drive investor behavior. They then become perplexed when their clients decide to break from a perfectly good investment strategy to follow the herd over a cliff near a market bottom.

Put Risk in Perspective: What Do Going to The Dentist and Investing Have in Common?

January 29, 2024 / by Don Connelly / Investing Wisdom, Storytelling, analogies and power phrases / 0 comments

Put Risk in Perspective - What Going to The Dentist and Investing Have in Common

I’ve got a good story about how two Advisor friends of mine, Eric and Lisa, deal with their clients when the markets become unsettled. They help their clients put risk in perspective. When times get tough, keep this story in mind.

Winning Over the Children of Wealthy Clients

January 22, 2024 / by Don Connelly / Managing the Relationship / 0 comments

As evidenced by the great wealth transfer of $30 trillion currently underway from the baby boomers to the next generations, wealth is generational, with far-reaching impacts beyond any one client. For financial advisors, it could be an unprecedented opportunity to grow assets or the greatest threat to their survival.

Why the disparity in outlook? Because some advisors will be better positioned than others to capture the attention and trust of the next generations. Advisors who fail to connect with the children of their baby boomer clients stand a better than even chance they will lose the assets upon their transfer.

The failure to realize that, when working with a client, you are also working with everyone dependent on them leads to advisors losing an average of 70% to 80% of a client’s assets following their death.

6 Essential Investment Tenets to Instill in Your Clients for 2024

January 15, 2024 / by Don Connelly / Investing Wisdom / 0 comments

The stock market has taken investors on another wild rollercoaster in recent years. The market recovered from a bear market in 2022, and after a solid up year in 2023, there’s bound to be another one at some point. Going into 2024, the market will keep investors guessing, which is why helping your client maintain a long-term perspective is essential.

We can’t know what stocks will do today, next week, or next month. But we know that, over the long term, stocks will continue their century-long advance. Reacting to short-term swings in the market means moving in and out of the market at the wrong times, locking in permanent losses, and often missing out on the biggest gains in the market.

Why Financial Advisors Need a Coach

January 8, 2024 / by Don Connelly / Best Practices / 0 comments

For challenging endeavors in which people seek to achieve a level of performance beyond their current capacity – such as sports, weight loss, or running a business – they have a better chance of getting over the top by working with a coach. Even successful business executives and sports figures recognize the significant gap that separates a plan from action, theory from practice, and activity from results.

For most people, it often takes an external force to push them beyond their comfort level. That’s what a coach does. The top athletes in the world hire a team of coaches because they know they can’t get to the next level without them. In complex and vital endeavors, we could all use a coach to keep us detached from our emotions and accountable to our goals when our discipline fails.

Ask any professional athlete, corporate executive, or entrepreneur why they hire a coach, and they’ll tell you they want to increase their earnings by improving their performance. It’s no different for financial advisors.

It’s Time to Have Another Conversation with Your Clients About Risk

January 1, 2024 / by Don Connelly / Investing Wisdom / 0 comments

With the stock market setting its sights on new highs, is it time for advisors to have another serious conversation about risk?

With all that is going on across the globe—war in Ukraine and the Middle East, persistent inflation, rising interest rates, a looming recession, and a divided government likely headed to another fiscal cliff—the stock market appears to be climbing a wall of worry. But how long can that go on? When will it end?

As the market nears new highs, that is the question being asked with increasing regularity by market analysts, media pundits, nervous investors, and financial advisors alike. While the question is palpable, the answer is not so obvious.

When Markets Are in Transition

December 25, 2023 / by Don Connelly / Investing Wisdom / 0 comments

The stock market is not static. It’s always in transition, more often than not triggered by economic uncertainty.

Listen to this 1-minute audio or read the transcript below to hear an idea about calming clients’ fears and refocusing them during times of uncertainty.

5 Ways Financial Advisors Can Establish Credibility and Build Trust

December 18, 2023 / by Don Connelly / Best Practices / 0 comments

We’ve made no secret of the fact that a trust deficit exists between the public and the financial services industry. Advisors, new and experienced, must work consciously and deliberately every day to overcome it. The challenge for advisors is they could be the most trustworthy person in the world, but without credibility, there can be no trust.

There could be trust, but it might only be fleeting without proof that it’s genuine. That’s where credibility comes in. The building blocks of trust include honesty, transparency, reliability, consistency, competence, empathy, authenticity, and vulnerability—traits that, when demonstrated by actions, create credibility. An advisor’s credibility is bolstered even more when both parties feel they benefit mutually with a vested interest in each other’s success.

Here are five ways advisors can establish credibility by demonstrating the building blocks of trust.

5 Scenarios When Advisors Should Fire Clients with Conflict of Interest

December 11, 2023 / by Don Connelly / Best Practices / 0 comments

We’ve posted several times on the topic of conflicts of interest created by financial advisors when their objectivity may be compromised, and their interests are not necessarily aligned with their client’s best interests. We talked about the harm it can cause to the advisory relationship. Financial advisors caught up in ethical dilemmas, whether intentional or not, must be ready to take corrective action to save the relationship and keep the trust of their clients.

But what about when the tables are turned, and the client creates a conflict of interest or ethical dilemma? It happens more than you might think—when a client’s personal interests or values don’t align with their advisor’s. The conflict may not be egregious or illegal, but even if it just rubs you the wrong way, it might be time to cut the client loose.

Prospect Red Flags Financial Advisors Shouldn’t Ignore

December 4, 2023 / by Don Connelly / Managing the Relationship, Prospecting / 0 comments

Almost every financial advisor starts in the same place—with a lot of time on their hands and not many clients. That’s when the criteria for selecting which prospects to work with is at its broadest—essentially, anyone willing to pay me anything.

It’s not until your business expands, reaching the point when you’re servicing 50 or more randomly chosen clients, that your time starts to become much more valuable. Eventually, you reach your capacity for new clients, and your revenue stops growing. Worse, you’re not enjoying your work as much as you hoped.

That’s when you realize it shouldn’t be about the number of new clients you take on; it should be about the quality. It’s about saying ‘no’ to prospects who don’t meet your criteria for the type of client you want to work with, which isn’t easy if you’re still chasing growth. But ultimately, saying no to prospects who are not a solid fit is good for you and them.

Here are some major prospect red flags warning you to move on.

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Articles by: Don Connelly