How Financial Advisors Can Use LinkedIn for Prospecting – Part 2

How Financial Advisors Can Use LinkedIn for Prospecting – Part 2

Last month we published the first of a series of blog posts to help Financial Advisors use LinkedIn for prospecting. It covered the following topics:

What makes LinkedIn such a powerful tool for Financial Advisors.
How Financial Advisors can create a compelling LinkedIn profile.
How Advisors can establish a powerful network of 1st and 2nd degree connections on this professional network.
Today’s post will give a few advanced tips for Financial Advisors to prospect through LinkedIn, with a focus on three key areas:

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How Financial Advisors Can Use LinkedIn for Prospecting – Part 1

How Financial Advisors Can Use LinkedIn for Prospecting – Part 1

You probably know by now that social media is an integral part of the 2015 digital marketing trends for financial advisors. What you may not know just yet is that LinkedIn has proved to be one of the most effective prospecting tools for Advisors.

Here are some interesting statistics to help you understand why LinkedIn is so important for you as a Financial Advisor:

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Digital Marketing Trends 2015 for Financial Advisors

Digital Marketing Trends 2015 for Financial Advisors

Did you know that according to recent Gartner research, digital marketing accounted for 25% of all the marketing dollars spent in 2014 and it is expected to reach 33% in 2015?

Though traditional marketing methods like seminars, telemarketing, trade shows, print media, exhibitions, and networking groups are still effective, let’s face it – Top Financial Advisors have stayed ahead of the game by adapting their marketing initiatives to the digital world we live in.

So don’t get left behind! Update your marketing strategy for the year ahead and build a competitive advantage by following the digital marketing trends of 2015. Start with these four areas of improvement:

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Top 10 Most Popular Posts on Don Connelly’s Blog in 2014

Top 10 Most Popular Posts on Don Connelly's Blog in 2014

We at Don Connelly & Associates had a great year in helping Financial Advisors and Sales Professionals deliver great performance day in and day out. We’d like to thank you for being loyal readers of Don’s blog and letting him help you grow your businesses. As we are constantly trying to come up with interesting pieces of advice on soft skills and hard skills to help Financial Advisors ignite their business, here’s a quick roundup of the 10 most popular posts in the year 2014:

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31 Motivational Quotes to Drive Financial Success

A Financial Advisor’s job is not just limited to giving the right advice. It also involves challenges like: motivating investors to act and managing client behavior throughout the investment cycle to keep them from distractions caused by the market fluctuations.

Sometimes your attempts to satisfy clients or convince prospects to trust your financial plans may seem ineffective, making it difficult to keep the conversation alive and positive. Have you thought that in such cases all you might need is an ice-breaker?

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12 Questions Great Financial Advisors Ask

12 Questions Great Financial Advisors Ask

Being a professional Financial Advisor is quite challenging as there are plenty of financial professionals trying to sell nearly the same inventory. So the question really is: what would set you apart from your competition? What would make you a Great Financial Advisor?

I believe one thing great Financial Advisors are known for is finding a well-rounded financial solution for each client.

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6 Tactics for Financial Advisors to Improve Social Media Efforts

6 Tactics for Financial Advisors to Improve Social Media Efforts

Social media marketing has made its way in the Financial Services industry, too. A lot of investors, especially Gen X and Y, are actively using social media platforms to help them make investment decisions. A lot of Financial Advisors and Wealth Managers have reported increase in their assets by meeting prospective clients through social networks. So don’t hold yourself back – get social! Here is a list of 6 tactics to get started and improve your social media marketing efforts:

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12 Practice Building Tips for Financial Advisors

According to U.S. Bureau of Labor Statistics, the projected change in the number of Personal Financial Advisors from 2012 to 2022 is +27%, which is much higher than the average growth rate (11%) for all occupations.

This is a sign of opportunity as well as an increase in competition.

To help you outrank this growing competition and at the same time, build an enjoyable and dynamic practice, check out the infographic below – featuring the top 12 practice building tips by Don Connelly. Check out the infographic.

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Don’t Get Left Behind – Embrace Technology Today!

Mobile Apps for Financial Advisors - Embrace Technology

Believe it or not, we are in the middle of a revolution that is changing the way we interact, make decisions and do business.

According to eMarketer, by the end of 2014 the global Smartphone audience will reach approximately 1.75 Billion users.

Have you ever wondered who these people are anyway? They are your friends, family, clients, prospects and competitor Financial Advisors.

And why do Financial Advisors embrace new technology? Being just one tap away from almost anything offers you more opportunities than ever:

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