In this category you will find blog posts with practical tips how to better market yourself as a financial advisor.

How to Tell Clients You Are Raising Your Fee

How to Tell Clients You Are Raising Your Fee

You can show a client how to save for a successful retirement, but you cannot make him act on your advice. You can do everything for a client but make the decisions. Nonetheless, if people take your advice, they will educate their children without borrowing money and eventually retire with no financial worries. It is egregious to think that setting up a successful plan for someone and then politely goading that person into action over the next several years until that person’s financial dreams come true is only worth one percent. But that’s the corner we’ve painted ourselves into.

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Get Comfortable with the Notion that You Need to Sell in order to Grow Your Business

You Need to Sell in order to Grow Your Business

Advisors approach me about coaching. Rarely are the requests about improving their selling skills. Being better organized, being more efficient and going to the next level are popular goals. But I cannot recall one instance where an Advisor said to me, “I want to be better at selling.”

I don’t think that the reason for not asking me is that every Advisor thinks he or she is a great salesperson. Rather, I think that ‘salesperson’ is an image to be avoided at all costs. To many Advisors, selling is a dirty word.

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6 Tactics for Financial Advisors to Improve Social Media Efforts

6 Tactics for Financial Advisors to Improve Social Media Efforts

Social media marketing has made its way in the Financial Services industry, too. A lot of investors, especially Gen X and Y, are actively using social media platforms to help them make investment decisions. A lot of Financial Advisors and Wealth Managers have reported increase in their assets by meeting prospective clients through social networks. So don’t hold yourself back – get social! Here is a list of 6 tactics to get started and improve your social media marketing efforts:

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5 Marketing Ideas for Financial Advisors to Ignite Their Business

5 Marketing Ideas for Financial Advisors to Ignite Their Business

There are hundreds of thousands of advisors out there but only a small percentage ever hit the $1 million turnover mark. So what gets these advisors into pole position? The answer is ‘marketing’. The amount of time you spend marketing yourself this year will dictate how much you grow next year. If you want your business to grow by 50% you need to spend half of every day marketing yourself, getting yourself in front of people, spreading the gospel. Read up on these five marketing ideas and ignite your business.

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Where Does Social Media Fit in Your Financial Advisor Practice

Where Does Social Media Fit In Your Financial Advsor Practice

Every time advisers discuss passionately that a certain marketing method is dead, or that a new type is the “new thing” I am reminded of the royal decree that occurs when a monarch dies:

The king is dead, long live the king

This refers to the instant succession that occurs in a monarchy – as one King dies the next in line immediately becomes the King.

Marketing professional services is simply not like that at all.

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When Financial Advisors’ Self-Promotion Is Not Shameless

When Financial Advisors Self-Promotion Is Not Shameless

Is self-promotion a shameless thing for Financial Advisors? If we should be self-promoting, what exactly should we be self-promoting? Do I know wealthy people well enough to know what they consider unattractive? Where is the line I probably shouldn’t cross?

I think it’s a bad thing to promote yourself. I don’t think it’s a bad thing to promote the value you can and do add to peoples’ lives. I think it’s a bad thing to inflate your ego. I don’t think it’s a bad thing to explain that you are helping families succeed financially.

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Your Selling Skills Are a Reflection of Your Self-confidence

Your Selling Skills Are a Reflection of Your Self-confidence

Would you open an account with a Financial Advisor who was nervous and unsure of himself? Neither will your prospects.

Your livelihood is dependent upon your ability to sell yourself.

How well you sell yourself is in direct proportion to your self-confidence. The more success you have, the more you believe in your abilities and the higher you go. Top tier Advisors are supremely confident in their ability to influence and persuade. They have overcome the fear of failure.

It takes self-confidence to move another person to take action.

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Good Manners Will Endear You to More People than You Realize

Importance of Good Manners for Financial Advisors

The euphemism ‘Silent Majority’ most likely dates to the 1830’s in America. It originally signified dead people, there being more dead people throughout history than living people at any moment in time. It slipped into our political vocabulary in the 20th century. Today the phrase denotes an unspecified large majority of people in a country or group who do not express their opinions publicly. There are so many things about which people simply do not speak up. One such thing is rudeness.

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Effective Communication Is an Acquired Skill

Effective Communication Is an Acquired Skill

Effective communication occurs when the listener understands everything you just said. You made the complex simple. That’s not an easy thing to do.

It takes a long time and a lot of practice to become simple.

The effort is worth it. There is nothing more important to a Financial Advisor than being understood. After all, if everyone understood everything you said, you would be one of the highest paid and most influential people in the world.

Fortunately, effective communication is an acquired skill, not an innate skill.

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