brilliant at the basics Archives - Don Connelly & Associates

How to Educate Clients About the Importance of Investing Beyond Their 401(k)

April 15, 2024 / by Don Connelly / Investing Wisdom / 0 comments

For most people, there’s little to think about when it comes to making contributions to their 401k plans. They enjoy reduced current taxes, deferred taxes on account earnings, and, for most, a matching contribution from their employer. That’s a huge incentive to contribute as much of their earnings as possible—up to $23,000 in 2024, and those over 50 can add $7,000 in annual catch-up contributions.

But is maxing out 401k contributions really the best retirement savings strategy for your clients?

While deferred taxation in a 401k is great for capital accumulation, they will owe ordinary income taxes on their withdrawals, impacting their cash flow in a critical life stage. Many retirees are shocked by the amount of taxes they owe on their retirement income.

To Ensure Success, Financial Advisors Must Fight Through Mental Roadblocks and Self-Doubt

April 1, 2024 / by Don Connelly / Best Practices / 0 comments

Being a financial advisor can be an enriching career with both monetary and personal fulfillment. The price for such success is years of hard work, sacrifice, and overcoming extended bouts of mental roadblocks and self-doubt that can shatter one’s self-confidence and potentially derail a career.

These mental hurdles can manifest in various ways but are almost always a result of intentional or unintentional behavior that hinders your own success or well-being—in other words, self-sabotage. It’s like consciously or unconsciously throwing a wrench in your own engine by the actions you take, such as procrastination, negative self-talk, perfectionism, quitting tasks prematurely, and avoiding challenges.

It can also transpire through unhealthy mindsets such as fear of failure, fear of success, low self-esteem, imposter syndrome, lack of confidence, and limiting beliefs.

Few careers are as demanding as being a financial advisor, which makes it imperative to avoid doing things that can make it more difficult. All these actions and mindsets are avoidable, but it takes a conscious effort to weed them out, using “emotional self-regulation” – a process of monitoring, evaluating, and modifying your behavior. Here’s how it works:

Getting SMART About Setting Goals for You and Your Clients

March 18, 2024 / by Don Connelly / Best Practices / 0 comments

Anyone who has ever accomplished anything of significance started with a goal. Professional athletes, entertainers, business titans, and the millionaire next door will all tell you that they began with the end in mind, visualizing their destination and then mapping the road to get there.

We’ve written about the importance of goal setting and the significance of writing them down and keeping them in front of you to remind you of what’s possible. However, the process of goal setting is often marred with unrealistic expectations or ambivalence about what you want to achieve, resulting in unachievable or unmeasurable goals.

Financial advisors on the path to success can’t afford to wallow in hopes or pipe dreams. You need clearly defined, actionable goals that reflect your professional and personal ambitions. Although goal setting isn’t rocket science, it does require a deliberate process to ensure your goals are Specific, Measurable, Achievable, Relevant, and Time-bound. In other words, it requires the SMART goal-setting framework.

For the Sake of Time, Learning to Say “No” Is a Vital Skill Advisors Must Master

March 11, 2024 / by Don Connelly / Best Practices / 0 comments

Being able to maximize time to spend on high-payoff activities has long been a significant challenge for financial advisors who must wear many hats on their path to success. Advisors not in control of their time typically have less of it to spend interacting with clients and prospecting for new clients and other activities essential to the growth of their practice.

To gain more control of their time, advisors can follow these steps:

– Setting clear goals,
– prioritizing and planning tasks and activities,
– delegating and outsourcing administrative tasks,
– utilizing technology to automate repetitive tasks where possible,
– blocking time and batching similar tasks together,
– creating a focused work environment to limit distractions and
– learning to say “no.”

How Financial Advisors Can Take Control Over Their Time

February 19, 2024 / by Don Connelly / Best Practices / 0 comments

As a financial advisor, your most valuable resource is your time. If you are not in control of how you spend your time, then you are not in control of your results. Controlling your time and injecting your schedule with the right mix of high-payoff activities is vital to achieving your goals.

However, time is a diminishing resource, which is why it’s so valuable yet so challenging to manage. Advisors must find a way to maximize their critical high-payoff activities, such as client interactions, prospect meetings, and prospecting, while allocating sufficient time for other essential activities that need to get done, such as administrative tasks, marketing, and planning. Advisors must also be able to allocate adequate time for professional and personal development and ensure there’s enough left over for a healthy work-life balance.

Why Financial Advisors Quit

February 12, 2024 / by Don Connelly / Best Practices / 0 comments

It’s estimated that nine advisors out of ten don’t last three years in the industry. That seems high for a career that offers so much promise and potential. Most people come into the business checking all the appropriate boxes for having what it takes. Still, when you consider the gap between reality and expectations of fledgling financial advisors, it begins to make sense why most choose to leave the business.

To put it bluntly, not everyone is cut out for a career as a financial advisor, even for those who do check all the boxes. However, with a better understanding of why many financial advisors quit the business, you can beat the odds by avoiding that fate.

The reasons why financial advisors quit are varied, but here are some of the most common.

Why Financial Advisors Need a Coach

January 8, 2024 / by Don Connelly / Best Practices / 0 comments

For challenging endeavors in which people seek to achieve a level of performance beyond their current capacity – such as sports, weight loss, or running a business – they have a better chance of getting over the top by working with a coach. Even successful business executives and sports figures recognize the significant gap that separates a plan from action, theory from practice, and activity from results.

For most people, it often takes an external force to push them beyond their comfort level. That’s what a coach does. The top athletes in the world hire a team of coaches because they know they can’t get to the next level without them. In complex and vital endeavors, we could all use a coach to keep us detached from our emotions and accountable to our goals when our discipline fails.

Ask any professional athlete, corporate executive, or entrepreneur why they hire a coach, and they’ll tell you they want to increase their earnings by improving their performance. It’s no different for financial advisors.

5 Ways Financial Advisors Can Establish Credibility and Build Trust

December 18, 2023 / by Don Connelly / Best Practices / 0 comments

We’ve made no secret of the fact that a trust deficit exists between the public and the financial services industry. Advisors, new and experienced, must work consciously and deliberately every day to overcome it. The challenge for advisors is they could be the most trustworthy person in the world, but without credibility, there can be no trust.

There could be trust, but it might only be fleeting without proof that it’s genuine. That’s where credibility comes in. The building blocks of trust include honesty, transparency, reliability, consistency, competence, empathy, authenticity, and vulnerability—traits that, when demonstrated by actions, create credibility. An advisor’s credibility is bolstered even more when both parties feel they benefit mutually with a vested interest in each other’s success.

Here are five ways advisors can establish credibility by demonstrating the building blocks of trust.

5 Scenarios When Advisors Should Fire Clients with Conflict of Interest

December 11, 2023 / by Don Connelly / Best Practices / 0 comments

We’ve posted several times on the topic of conflicts of interest created by financial advisors when their objectivity may be compromised, and their interests are not necessarily aligned with their client’s best interests. We talked about the harm it can cause to the advisory relationship. Financial advisors caught up in ethical dilemmas, whether intentional or not, must be ready to take corrective action to save the relationship and keep the trust of their clients.

But what about when the tables are turned, and the client creates a conflict of interest or ethical dilemma? It happens more than you might think—when a client’s personal interests or values don’t align with their advisor’s. The conflict may not be egregious or illegal, but even if it just rubs you the wrong way, it might be time to cut the client loose.

Prospect Red Flags Financial Advisors Shouldn’t Ignore

December 4, 2023 / by Don Connelly / Managing the Relationship, Prospecting / 0 comments

Almost every financial advisor starts in the same place—with a lot of time on their hands and not many clients. That’s when the criteria for selecting which prospects to work with is at its broadest—essentially, anyone willing to pay me anything.

It’s not until your business expands, reaching the point when you’re servicing 50 or more randomly chosen clients, that your time starts to become much more valuable. Eventually, you reach your capacity for new clients, and your revenue stops growing. Worse, you’re not enjoying your work as much as you hoped.

That’s when you realize it shouldn’t be about the number of new clients you take on; it should be about the quality. It’s about saying ‘no’ to prospects who don’t meet your criteria for the type of client you want to work with, which isn’t easy if you’re still chasing growth. But ultimately, saying no to prospects who are not a solid fit is good for you and them.

Here are some major prospect red flags warning you to move on.

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