March 30, 2020 / by Don Connelly / Marketing Yourself / 0 comments
Traditionally, being a financial advisor has been a face-to-face business. We are creatures of the working lunch, the handshake, the coffee meeting. Appointments are the lifeblood of our business, because we’re in the business of personal relationships. That’s our real advantage over the low-cost robo-advisors, and a big part of how we justify our fees.
But social distancing is changing all that in a flash. I’m optimistic about the economy and the stock market long-term. But this bug isn’t going away anytime soon. We are undergoing a rapid cultural shift where social distance may very well become the norm for a good, long while.
And all of us old-school financial advisors, as well as brokers, planners, insurance agents, all of us, are going to have to adjust.
I’ve talked with a lot of people, and I’ve seen a lot of economic cycles. Here’s what I suggest you do to keep growing your business even with social distancing.
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Financial Advisors and Social Distancing: How to Keep Prospecting and Servicing Clients
March 30, 2020 / by Don Connelly / Marketing Yourself / 0 comments
Traditionally, being a financial advisor has been a face-to-face business. We are creatures of the working lunch, the handshake, the coffee meeting. Appointments are the lifeblood of our business, because we’re in the business of personal relationships. That’s our real advantage over the low-cost robo-advisors, and a big part of how we justify our fees.
But social distancing is changing all that in a flash. I’m optimistic about the economy and the stock market long-term. But this bug isn’t going away anytime soon. We are undergoing a rapid cultural shift where social distance may very well become the norm for a good, long while.
And all of us old-school financial advisors, as well as brokers, planners, insurance agents, all of us, are going to have to adjust.
I’ve talked with a lot of people, and I’ve seen a lot of economic cycles. Here’s what I suggest you do to keep growing your business even with social distancing.
Read more
5 Creative Ways to Follow-up with a Prospect
May 27, 2019 / by Don Connelly / Prospecting / 0 comments
In an ideal world every prospect would sign up with you at the first meeting, immediately recognizing they are in need of what you are offering. In the real world however, prospects may not yet realize your value or understand that they can trust you.
Don’t leave things to chance on the basis they may get back to you. Always follow up. Make sure to call prospects and speak to them directly. You don’t have to feel that you’re trying to push products onto people who are not in the market for your services. Remember, they have indicated that they’re actively looking for a financial advisor.
People tend to get distracted easily however, so here are some additional ways to remind prospects of your worth.
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How People Find a Financial Advisor
April 22, 2019 / by Don Connelly / Best Practices / 0 comments
People search for financial advisors in various ways and via numerous channels. To ensure your appointment book is full, you need to identify where your potential clients are searching so you can focus your marketing efforts in these areas.
Potential clients often find a financial advisor in one (or more) of the following ways.
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How Financial Advisors Can Use LinkedIn for Prospecting – Part 1
April 9, 2015 / by Kirti Anand Sharma / Connelly Corner, Prospecting / 0 comments
You probably know by now that social media is an integral part of the 2015 digital marketing trends for financial advisors. What you may not know just yet is that LinkedIn has proved to be one of the most effective prospecting tools for Advisors.
Here are some interesting statistics to help you understand why LinkedIn is so important for you as a Financial Advisor:
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Financial Advisors Tips: How to Get Referrals
January 22, 2015 / by Don Connelly / Don Guest Authoring at..., Prospecting / 3 comments
A wag once noted that having to call or introduce yourself to strangers is God’s revenge for not getting referrals. The reality is that every time you open a new account, you’ve lost your best prospect. Referrals are essential, yet asking for them makes most Advisors uncomfortable.
Allow me to offer two suggestions.
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