September 17, 2018 / by Don Connelly / Best Practices / 0 comments
If you want to build a healthy practice, there are several things you must prioritize, including the following.
#1. Prospecting
To run a healthy business, you need a pipeline full of good leads. Referrals will probably not be enough to grow your business – and networking, whilst productive, won’t guarantee that you’ll meet the right people. So, prospecting (i.e. actively recruiting or seeking out new clients) must become your priority.
Prospecting may be the least favorite part of your job. If this is the case, work on developing your soft skills so you become more comfortable with this task.
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5 Reasons Why You Should Only Work with ‘Ideal Clients’
November 12, 2018 / by Don Connelly / Prospecting / 0 comments
Rather than pouring all your energy into searching for any and all new clients, you should be working out how to attract your ‘ideal clients’. If you agree to work with everyone who comes your way, your business will not continue to be sustainable.
Here are five reasons why it will pay you to drill down to your target market and decide only to work with these types of people.
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Being Accountable May Be The Key to Your Success
November 5, 2018 / by Don Connelly / Best Practices / 0 comments
Being accountable will benefit not only your business, but every aspect of your life. Being accountable to yourself will help you focus your attention on your performance, encouraging you to set and achieve personal goals. Being accountable to your clients will help you keep them on track and invested.
Here’s how being accountable will help you succeed as a Financial Advisor.
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When You Find Yourself Discouraged, Revisit Why You Got in This Business
October 29, 2018 / by Don Connelly / Marketing Yourself / 0 comments
I know there are times that you want to quit, you just want to throw in the towel. Clients get in your face, the market is working against you, things are bad, and you’re in a slump. Next time that happens, here’s a suggestion. Ask yourself why you got in the business and answer that question.
Listen to a story that illustrates how asking yourself this question will help you find courage to keep on doing what you’re doing.
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How to Articulate Your Value to Prospects and Clients
October 22, 2018 / by Don Connelly / Marketing Yourself / 0 comments
Ours is a highly commoditized industry. Financial advisors all tend to look the same, sell the same products and talk the same language. To get noticed you need to differentiate yourself from the competition by establishing your value to prospects and clients.
First, work out what you can bring to the table that others can’t. The next step is to verbalize your unique value proposition to clients and prospects.
If you do, prospects and clients will realize why it makes perfect sense to work with you.
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Three Things That Clients Often Do – Even Though They Shouldn’t
October 15, 2018 / by Don Connelly / Investing Wisdom / 0 comments
During your career, you’ll find over and over again that emotions cloud clients’ investment decisions – clients are not always inclined to act in their own best interests. At times like these you need to step in and be a behavior coach for them – otherwise they’ll end up regretting their decisions down the line.
Here are three things that clients want to do – but shouldn’t, and how to counter them.
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Why You Need a Referral Strategy and How to Develop One
October 8, 2018 / by Don Connelly / Prospecting / 3 comments
Many advisors are uncomfortable asking clients outright for referrals, finding it hard to strike a balance between being aboveboard about wanting to acquire new business and being pushy or needy.
If that sounds like you, then you need to change your mindset because there are only three ways to gather new clients: From existing clients, people you know who are not yet clients, and people you don’t know yet. The best way by far to find new clients is via referrals.
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4 More Things That Could Get You Stuck in a Rut
October 1, 2018 / by Don Connelly / Best Practices / 0 comments
In a previous post we outlined four things that could get you stuck in a rut. Here are four more – along with some recommendations on how to get your business moving forward again.
1. Thinking you don’t need help
If you think you don’t need help in building your business, think again. Over time you will eventually work out how to do things on your own – but why waste time? With help you’ll get there far quicker.
As the ancient Chinese proverb says – if you want to know the road ahead, ask those coming back.
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Use Your Clients as Your Sales Force
September 24, 2018 / by Don Connelly / Prospecting / 0 comments
A few years ago I got a question from Ryan who was wondering if I could give him some tips on how to increase the word of mouth that his clients give on his behalf and perhaps help to bring in more referrals.
Listen to the recording of my conversation with Ryan or read the transcript below to learn what I suggest he does and how he can use his clients as his sales force.
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5 Top Priorities for Advisors Who Want to Build a Healthy Practice
September 17, 2018 / by Don Connelly / Best Practices / 0 comments
If you want to build a healthy practice, there are several things you must prioritize, including the following.
#1. Prospecting
To run a healthy business, you need a pipeline full of good leads. Referrals will probably not be enough to grow your business – and networking, whilst productive, won’t guarantee that you’ll meet the right people. So, prospecting (i.e. actively recruiting or seeking out new clients) must become your priority.
Prospecting may be the least favorite part of your job. If this is the case, work on developing your soft skills so you become more comfortable with this task.
Read more