/ by Don Connelly / Long-term Care / 0 comments
Over the course of my career coaching and mentoring Financial Advisors, I’ve prided myself on staying product neutral. I’ve always believed that my value lies in helping Advisors build trust, sharpen their communication skills, and become more persuasive and empathetic—not in recommending specific financial products. I’ve never picked sides. Never told you what to sell. That changes today.
For the first time ever, I am recommending a product: the Bridge® annuity by EquiTrust. And I want to explain why I’m doing this—and why it matters so deeply to me.
This isn’t about commissions. It’s not about product placement. It’s not about jumping on a bandwagon.
It’s about preparation—specifically, preparation for one of the biggest risks to retirement that no one wants to talk about: the need for long-term care.
Read more
In this category you will find blog posts on the topic of long-term care – including but not limited to long-term care planning strategies, communicating long-term care needs to clients, tactical ideas for incorporating LTC planning into your client conversations, an introduction to a unique LTC solution Don Connelly personally endorses — the Bridge® Annuity from EquiTrust, etc.
Long-Term Care: Help Your Clients Prepare While There’s Still Time
/ by Don Connelly / Long-term Care / 0 comments
Over the course of my career coaching and mentoring Financial Advisors, I’ve prided myself on staying product neutral. I’ve always believed that my value lies in helping Advisors build trust, sharpen their communication skills, and become more persuasive and empathetic—not in recommending specific financial products. I’ve never picked sides. Never told you what to sell. That changes today.
For the first time ever, I am recommending a product: the Bridge® annuity by EquiTrust. And I want to explain why I’m doing this—and why it matters so deeply to me.
This isn’t about commissions. It’s not about product placement. It’s not about jumping on a bandwagon.
It’s about preparation—specifically, preparation for one of the biggest risks to retirement that no one wants to talk about: the need for long-term care.
Read more