May 7, 2018 / by Don Connelly / Managing the Relationship / 0 comments
Saying goodbye to clients often seems counter-intuitive to new advisors, whose primary concern is to grow a customer base. But failing to ‘weed out’ unprofitable clients is a bad idea for any advisor’s business. To succeed in this industry, you need to spend your time servicing your most profitable relationships and this necessitates dropping unprofitable accounts from time to time.
There can be many reasons why certain clients are no longer a good fit for you. Perhaps you’ve identified a need to downsize your business because it’s become impossible to serve a multitude. Or maybe you’re working with clients who ignore your advice, are too needy or blame you for poor market performance.
Whatever the reasons your focus should be on providing great service to your most valuable clients – which means you need to let the others go.
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In this category you will find blog posts about clients relationship management – including but not limited to establishing trust, building a relationship, ending an advisor-client relationship, and more.
How to Prepare Your Clients for The Next Market Correction
January 14, 2019 / by Don Connelly / Managing the Relationship / 0 comments
The Natixis Investment Managers 2018 Global Financial Professionals Survey revealed that 57% of advisors believe investors are unprepared for a downturn. This illustrates how difficult it is to convey the nature of turbulence to clients – and that volatility is an unavoidable part of the investment process.
Take the lead – prepare and educate your clients on the nature of market volatility. Then it will be far easier to counter their anxiety when the next market correction comes.
Here are 5 things you can do right away.
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How to Add Value to Clients’ Lives
September 3, 2018 / by Don Connelly / Managing the Relationship / 0 comments
Prospects often struggle to find the right financial advisor – in their eyes all advisors tend to look the same, sound the same and sell the same products.
Make it easy for prospects to choose you by communicating your value to them in your first meeting. And if they decide to work with you, make sure you continue to communicate your value to them as clients. If you bring the value you promised, there’s a high chance they’ll remain loyal and refer you to others.
Here are some ways to bring value to prospects and clients.
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Four Ways to Ensure You Deliver Outstanding Client Service
August 20, 2018 / by Don Connelly / Managing the Relationship / 0 comments
If you fail to provide exemplary client service, you won’t succeed in this business. While good product knowledge and financial judgement are requisite skills, you must go that extra mile to attend to your clients.
Here are some ways to make sure your client service is outstanding.
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Poor Communication Is The #1 Reason Advisors Get Fired
July 2, 2018 / by Don Connelly / Managing the Relationship / 0 comments
The chief reason clients fire their advisors is not, as you may have thought, poor performance – it’s poor communication. A survey by Financial Advisor Magazine revealed that 72% of clients said they fired their advisors due to their advisor’s failure to communicate on a timely basis.
The best advisors put their communication strategy at the very heart of their business – and so should you. Not only should you build in time to communicate with clients – but take time to develop your soft skills so that you communicate effectively.
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5 Things That Could Ruin Your Clients’ Trust in You – in Seconds
May 21, 2018 / by Don Connelly / Managing the Relationship / 0 comments
It can take many years before clients come to know you and trust you, and during this time you’ll need to work hard to win them over. In order to earn their trust, you’ll need to demonstrate exemplary behavior and deliver a service that goes above and beyond.
But that’s not where it ends. It may have taken you years to build up trust but it takes just seconds to break it down. Just one slip and all that hard-won trust is gone forever. Make sure this doesn’t happen to you by avoiding the following behaviors.
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Best Practices for Letting Go of a Client
May 7, 2018 / by Don Connelly / Managing the Relationship / 0 comments
Saying goodbye to clients often seems counter-intuitive to new advisors, whose primary concern is to grow a customer base. But failing to ‘weed out’ unprofitable clients is a bad idea for any advisor’s business. To succeed in this industry, you need to spend your time servicing your most profitable relationships and this necessitates dropping unprofitable accounts from time to time.
There can be many reasons why certain clients are no longer a good fit for you. Perhaps you’ve identified a need to downsize your business because it’s become impossible to serve a multitude. Or maybe you’re working with clients who ignore your advice, are too needy or blame you for poor market performance.
Whatever the reasons your focus should be on providing great service to your most valuable clients – which means you need to let the others go.
Read more
How to Get Clients to Stick to the Plan
April 23, 2018 / by Don Connelly / Managing the Relationship / 0 comments
It’s crucial that you get your clients to stick to the plan. If they don’t, they could forgo their comfortable retirement or build up debt when they put their kids through college. Your responsibility, as their financial advisor is to keep them on track. Here are three effective ways to do that.
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5 Costly Mistakes That Could Lose You Clients
March 5, 2018 / by Don Connelly / Managing the Relationship / 0 comments
When a client takes you on, they’ve decided they’re comfortable getting into a long-term relationship with you – and that’s a huge compliment. If you want to retain them, you must work hard to maintain the integrity of that relationship over the long term.
Don’t make one of these errors, or you could end up in the firing line.
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