May 8, 2014 / by Kirti Anand Sharma / Connelly Corner, Storytelling, analogies and power phrases / 4 comments
It’s a proven fact that stories can influence the way we think, our decisions & how we feel, when used in personal or professional communications.
Ever felt like buying the same Smartphone as your friend did, after listening to his/her experience with the set?
That’s one form of storytelling in play! Because of the tremendous power of persuasion these narratives have, storytelling has become an integral tool for successfully running any type of business. Speaking of Financial Services in particular, we know that it is a relationship building business and three things must take place for you to get a new client –
“That person must like you, trust you and think you are smart.” – Don Connelly.
Effective storytelling is therefore, a great tool by which Financial Advisors can instantly establish initial personal connection with their prospects and make those 3 things happen because:
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In this blog category you will find blog posts packed with stories, analogies, power phrases and how to use them to better your practice and to become a successful financial advisor.
Five Analogies Financial Advisors Can and Should Use with Clients
January 18, 2016 / by Don Connelly / Storytelling, analogies and power phrases / 0 comments
What we find very easy clients often find difficult to digest. Even when you think you’re getting across your points well clients can be baffled by your financial knowledge. To get across your ideas so that clients will understand, use analogies.
Advisors who use storytelling and analogies to convey strategies and concepts have a competitive advantage over those that don’t. Analogies help to paint a powerful mental picture that connects to a client’s emotions. Using vivid analogies also helps to leave a powerful impression once clients have left the office – both of you and of the message or takeaway.
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Good Stories Don’t Need to Be Long to Be Effective
December 14, 2015 / by Don Connelly / Storytelling, analogies and power phrases / 0 comments
Let me tell you a couple of cool things about stories. For one thing they don’t need to be very long to be effective.
The shortest inaugural address ever was George Washington’s. It was just a hundred and thirty-five words. Now compare that to William Henry Harrison. In 1841, in his inaugural address, Harrison talked for two hours, he said 9000 words, and it was freezing. A month later, he died of a cold and pneumonia.
Watch this video or read the transcript below to learn more about short stories effectiveness and to hear a couple of stories from Don.
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Don’t Replace Your Good Furniture – Analogy
November 16, 2015 / by Don Connelly / Storytelling, analogies and power phrases / 0 comments
We’ve said time and time again that people love analogies and stories. If you become a great storyteller, you’re gonna hit the ball right out of the park every single day in this business.
Listen to Don’s audio post with the furniture analogy or read the transcript below.
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The Pool Table Story
August 17, 2015 / by Don Connelly / Marketing Yourself, Storytelling, analogies and power phrases / 0 comments
What do you think – do you really know your audience?
I want to tell you a story about really knowing your audience – about being comfortable as a salesperson.
Watch the video or read the transcript below.
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How to Develop Your ‘Who I am Story’
March 30, 2015 / by Don Connelly / Marketing Yourself, Storytelling, analogies and power phrases / 0 comments
To succeed as a financial advisor you need to find a compelling method of differentiating yourself from the competition. To get to the top you need to stand out as being likeable and trustworthy so that clients will want to do business with you. A great way to build rapport with clients is to tell stories and in particular, you should spend some time developing a ‘who I am story’.
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5 Ways Storytelling Helps Financial Advisors Succeed
August 14, 2014 / by Kirti Anand Sharma / Connelly Corner, Storytelling, analogies and power phrases / 0 comments
Think about the last “Great Presentation” you attended, where you felt as if the speaker was speaking your mind. How did this experience make you feel about the presenter?
Did you think he or she was so smart? Were you moved to ask for their business card or connect over LinkedIn? Or maybe you just walked up to say how much you loved their presentation? When you went back home, did you share your experience with someone?
For a truly great presentation, I believe the answer to at least one of these questions would be a “Yes”.
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How to Use Stories and Analogies to Influence and Persuade
July 28, 2014 / by Don Connelly / Storytelling, analogies and power phrases, What's New / 0 comments
During our latest monthly webinar, held July 24, 2104, we discussed the importance of speaking in such a manner that our listener understands everything we say. It is the Advisor’s job to influence and persuade and it all begins with communicating clearly. “We want to go home and think it over” is often code-speak for “We don’t really understand you.”
When you give a good presentation full of sound advice and people choose not to act, what went wrong? Why did they choose not to do business with you? Why did you fail to move them?
There really aren’t that many possible answers to this question.
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5 Simple Stories Any Financial Professional Can Use
May 8, 2014 / by Kirti Anand Sharma / Connelly Corner, Storytelling, analogies and power phrases / 4 comments
It’s a proven fact that stories can influence the way we think, our decisions & how we feel, when used in personal or professional communications.
Ever felt like buying the same Smartphone as your friend did, after listening to his/her experience with the set?
That’s one form of storytelling in play! Because of the tremendous power of persuasion these narratives have, storytelling has become an integral tool for successfully running any type of business. Speaking of Financial Services in particular, we know that it is a relationship building business and three things must take place for you to get a new client –
“That person must like you, trust you and think you are smart.” – Don Connelly.
Effective storytelling is therefore, a great tool by which Financial Advisors can instantly establish initial personal connection with their prospects and make those 3 things happen because:
Read more