March 20, 2014 / by Don Connelly / Storytelling, analogies and power phrases / 0 comments
Clients, as we’ve discussed in the past, love word pictures. What we find very, very simple, people find very, very difficult to comprehend. This is much the same as you and I having difficult time understanding two lawyers when they talk. It’s because of lingo.
Because our lingo in the financial services industry is just as confusing to people you need to use stories when communicating to current and prospective clients. So tell them stories.
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In this blog category you will find blog posts packed with stories, analogies, power phrases and how to use them to better your practice and to become a successful financial advisor.
Why Storytelling Is Important for Financial Advisors
April 17, 2014 / by Don Connelly / Don Guest Authoring at..., Storytelling, analogies and power phrases / 0 comments
Today we’ll share the latest post Don Connelly wrote for Financial Advisor Magazine – it’s about storytelling and more specifically, why storytelling is important for Financial Advisors.
You are not judged by what you say. You are judged by what the other person hears. That’s one reason of many why you should become a great storyteller. Stories help you get your point across better than any other form of communication. Stories stir emotions.
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Tell Simple Stories
March 20, 2014 / by Don Connelly / Storytelling, analogies and power phrases / 0 comments
Clients, as we’ve discussed in the past, love word pictures. What we find very, very simple, people find very, very difficult to comprehend. This is much the same as you and I having difficult time understanding two lawyers when they talk. It’s because of lingo.
Because our lingo in the financial services industry is just as confusing to people you need to use stories when communicating to current and prospective clients. So tell them stories.
Read more
Every Advisor Needs to Bring Back the Story
February 13, 2014 / by Don Connelly / Presentation Skills, Storytelling, analogies and power phrases / 3 comments
The ability to tell good stories is vital if you want people to like and trust you. Your clients like you and trust you. They didn’t buy a financial plan or a managed account. They bought you.
People can’t ‘buy’ you until they know you and the best way to get to know you is to hear your story. And they can’t hear your story until you tell it to them. The better you do that, the sooner you open the account. As Peter Guber says, you tell to win.
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Your Job Is to Find the Pain and Make It Go Away
January 27, 2014 / by Don Connelly / Storytelling, analogies and power phrases / 0 comments
Imagine if you were in long-term back pain and you were sorely in need of relief. Your diligence has led you to a doctor who assures you that, if you allow her to perform surgery, the pain would not merely be alleviated; the pain would be gone. She explains that there will certainly be some short-term discomfort, but any inconvenience will be worth it in the long run. You will be overjoyed when you are pain free.
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Tell a Story – Crafting a Great Story
December 5, 2013 / by Don Connelly / Storytelling, analogies and power phrases / 0 comments
Geoffrey James writes a wonderful column for Inc.com. Recently he reviewed a book about business storytelling. In his article, James recapped the seven ingredients that make a story great. Just as one size does not fit all, the same story does not appeal to everyone. Therefore, you need to craft at least three stories and be proficient at telling them. Here’s how you do just that.
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Learn to Be a Great Storyteller
November 18, 2013 / by Don Connelly / Storytelling, analogies and power phrases / 0 comments
Weaving a spellbinding story is an acquired skill. You can do it. Like everything you’ve ever achieved in life, your proficiency will depend upon how badly you want to succeed.
Effective storytelling will set you apart from 99% of all Financial Advisors.
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