2-CD Set, Say It So It Makes a Difference
Hear hundreds of great stories, analogies and power phrases designed to help you communicate better with your prospective and current clients.
In this 2-CD set, Don has compiled more than 100 compelling stories, analogies and power phrases you’ll want to master. They are all designed to help you simplify your message so you are better understood by your prospective and current clients. You’ll learn three simple rules of effective communication and you’ll be able to make a complicated message simple in a way that is unexpected, credible and emotional.
1) Setting the Stage
2) The Role of the Advisor
3) Do-it-Yourselfers, Diversification, Dividends and Dollar-Cost-Averaging
2) The Case for Equities
3) Fees & Commissions
4) The Case of Financial Planning
5) Getting Clients Started
6) Index Funds, Inflation
7) Keeping Long Term Investing Simple
8) Mutual Funds, Tax Deferral
9) In Closing