become the obvious choice Archives - Don Connelly & Associates

How to Motivate Your Prospects to Take Action Now

January 2, 2023 / by Don Connelly / Managing the Relationship / 0 comments

No doubt you remember the last car you purchased. If you’re like most people, you spent hours, days, maybe months researching, comparing prices, features and specs. You knew what you wanted but were hesitant to pull the trigger. Ultimately, it wasn’t the gas mileage, sporty interior, or five-year bumper-to-bumper manufacturer’s warranty that moved you to action.

While those are nice features and may be important to you, they’re not the reason you bought the car. The reason you acted was how those features made you feel. They made you feel smart, secure, and proud. You may even feel like a million bucks. The smile on your face as you drove your new car home was not from having made a good decision based on the car’s features; it was from how your decision made you feel.

How to Tell When a Prospect Is Ready to Become a Client

May 30, 2022 / by Don Connelly / Prospecting / 0 comments

In their interactions with prospects, financial advisors reach a critical juncture when they must determine when or if a prospect is ready to become a client. If they make the wrong determination, it will likely result in a missed opportunity. Trying to close prospects before they are ready can push them away, while waiting too long can cause them to lose interest.

Wouldn’t it be nice if, when they are ready to buy, prospects would just pipe up and say, “I’d like to get started?” Unfortunately, it rarely happens that way. Your prospects are just as apprehensive about making a buying decision as you are asking them to buy. Most people need to be held by the hand and reassured that they’re making the right decision. Some may need a stronger nudge. But in almost every instance, financial advisors must know when the time is right and take the appropriate action.

If you bring a prospect far enough along in the process, it means you’ve probably done a lot of things right—built rapport, discovered their pain, explained your process and how you bring value, etc. Then it becomes a dance. Like that girl or boy you’ve been staring at across the dance floor, they will provide clues or buying signals when they’re ready to be asked. Here are a few such signals or clues.

3 Steps to Build Your Self Confidence Regardless of Your Experience Level

April 25, 2022 / by Don Connelly / Best Practices / 2 comments

At some point in their careers, every financial advisor suffers from the affliction of self-doubt. For most of us, it overcomes us at the beginning of our careers. For some, it can linger on for several years. Heck, even experienced advisors have bouts of self-doubt, but they tend to be rare. Whatever the reason for it, self-doubt or lack of self-confidence can be a career killer or, at the very least, a painful way to go through life.

There probably isn’t an advisor among us who early on thought to themselves, “Why would anyone want to work with me?” “I work in a cubicle. I’m just a few years out of college. Many of the people I talk to are old enough to be my parents. The younger ones are successful in their careers. What business do I have telling them how to become financially successful?”

Sound familiar?

3 Strategies Advisors Are Using to Break Through Stagnation to Get to the Next Level

December 20, 2021 / by Don Connelly / Best Practices / 0 comments

“I feel my team and I have reached a stage of stagnation. How can we build on what we have and continue to grow the business?”

That sentiment is becoming a common theme among many of the advisors who enroll in our workshops and training programs. I can also attest that it is pervasive throughout industry, which means it happens to most every advisor or advisor team. Regardless of what stage you’re in, you can do all the right things to move through that stage and then realize that what got you to that point isn’t enough to get you to the next level. So, you stagnate. And you know that in this business, if you’re not deliberately moving forward, you’re actually falling behind.

To Develop Top-of-Mind Awareness with Clients, Develop Your Authority

December 6, 2021 / by Don Connelly / Marketing Yourself / 0 comments

We’ve reached the fourth and final issue in our series on Critical Issues Facing Financial Advisors Right Now—Staying Top-of-Mind with Your Clients. Of the four critical issues presented, developing top-of-mind awareness is perhaps the most crucial because it is paramount to your ultimate success. If you are not the first person your clients think of when good or bad things happen to them, things that impact their financial lives or the lives of their friends and family, you could have a long, slow slog to the next level.

I’ve written on the importance of top-of-mind-awareness in past posts, along with the strategies you can use to develop it among your clients. The key to remember is creating top-of-mind awareness is not about pestering your clients with calls and emails just to keep your name in front of them. You don’t want to annoy your clients.

The key is reaching them in a way that heightens their perception of you as someone who’s not a typical advisor but rather as a genuine authority in their field. Authorities have influence. Some even develop a kind of star power that gets people’s attention. What makes an authority? Content.

How Financial Advisors Can Stay Ahead of Industry Commoditization

November 15, 2021 / by Don Connelly / Marketing Yourself / 0 comments

In our second in a series of Critical Issues Facing Financial Advisors Right Now, we focus on perhaps the most significant threat to advisor success, much less survival—the commoditization of the advisory industry. The threat is significant because most advisors don’t even know it’s happening to them. In this extremely cluttered and highly competitive advisory landscape, advisors who don’t find ways to stand out in the crowd get swallowed by a sea of mediocrity, where clients dare not go.

Sound overly dramatic? In fact, it might be understating what is happening. Striving to be a knowledgeable, client-focused, and trusted advisor is no longer enough because that is what clients expect. Advisors must work each day at providing their clients with the unexpected. Otherwise, why should they choose you over any other typical financial advisor? Equally important is why should they stay with you when they can find so many others like you from which to choose?

How Advisors Can Inoculate Themselves from Fee Compression

November 8, 2021 / by Don Connelly / Best Practices / 0 comments

In our last post, we highlighted four critical issues financial advisors face in the aftermath of the COVID pandemic, impacting the way they approach their businesses and the way clients are responding. In the next month or so, we will take a deeper dive into these issues, the challenges they present, and how advisors can meet them head-on for a greater chance at success.

At the top of the list—an issue familiar to all and well-covered here in past blog posts—is fee compression.

Zoom Fatigue: 5 Steps Financial Advisors Can Take to Overcome It

September 6, 2021 / by Don Connelly / Best Practices / 0 comments

Living in a virtual world as we have for the last year and a half has had its benefits as well as its drawbacks. COVID-19 accelerated the adoption of technology that has helped financial advisors become more efficient and productive with greater outreach to clients and prospects. But it seems that advisors are reaching peak “Zoom fatigue,” an actual medical condition that can have a debilitating effect similar to depression. If you think you may be suffering from Zoom fatigue, you can make some simple adjustments to adapt to the conditions that cause it while enhancing your virtual presence.

Why It’s Vital to Join the Community of Financial Advisors

August 9, 2021 / by Don Connelly / Best Practices / 0 comments

“No man is an Island, entire of itself.” That excerpt from a 17th-century sermon given by a man named John Donne has become a popular proverb that describes the inherent connectivity of humankind. In essence, it says that humans cannot get along with their lives and succeed on their own—that we are all dependent on other people for support.

If you can imagine a conversation between two people, one of whom has ambitions of becoming a financial advisor, it might sound something like this:

First person: When I leave school, I’m going to start a financial planning practice.
Second person: That’s great, but how are you going to do it by yourself?
First person: I don’t need anyone else; I can do it alone.
Second person: No man is an island; you’ll need someone’s support at one point or another.

While that actual conversation may have never taken place, it’s no secret that many people who set out to become financial advisors do so because they like the idea of being independent. But it doesn’t start out that way. Most of us started our careers as trainees thrown together with other trainees to learn the business, typically by reading manuals or attending formal classroom presentations.

How to Become Top of Mind with Your Clients and Prospects

July 26, 2021 / by Don Connelly / Marketing Yourself / 0 comments

As a financial advisor, you can’t always be there when a client or prospect has a need. You can only hope that you’re the first person they think of when they want to discuss it or when one of your clients is asked to recommend an advisor. That’s where top-of-mind awareness comes in. If you can develop it effectively, your name is more likely to be the first to come to mind when they have a need.

Chances are, when you crave a cola, you think Coca Cola. That’s because Coke spends hundreds of millions of dollars on advertising to ensure you do. You want that same reflexive thought to occur with your clients and prospects, but you don’t have to blow out your budget to create similar top-of-mind awareness. The objective of a top-of-mind strategy is to be remembered, and you can accomplish that with five easy steps.

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