Use Emotional Connections to Open the Door to Long-Term Care Discussions with Your Clients

Use Emotional Connections to Start Long-Term Care Discussions with Clients

Opening a conversation with a client about a plan for long-term care can be tough. Insurance agents often ask us:

“Where do I begin?”
“How do I bring up such a sensitive topic?”
“How do I avoid common objections and misconceptions?”

Long-term care planning conversations seem to be laced with land mines, possibly threatening your relationship with your client. But once you master our tried-and-true way to start these conversations, the rest flows easily.

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