How to Tell When a Prospect Is Ready to Become a Client

How to Tell When a Prospect is Ready to Become a Client

In their interactions with prospects, financial advisors reach a critical juncture when they must determine when or if a prospect is ready to become a client. If they make the wrong determination, it will likely result in a missed opportunity. Trying to close prospects before they are ready can push them away, while waiting too long can cause them to lose interest.

Wouldn’t it be nice if, when they are ready to buy, prospects would just pipe up and say, “I’d like to get started?” Unfortunately, it rarely happens that way. Your prospects are just as apprehensive about making a buying decision as you are asking them to buy. Most people need to be held by the hand and reassured that they’re making the right decision. Some may need a stronger nudge. But in almost every instance, financial advisors must know when the time is right and take the appropriate action.

If you bring a prospect far enough along in the process, it means you’ve probably done a lot of things right—built rapport, discovered their pain, explained your process and how you bring value, etc. Then it becomes a dance. Like that girl or boy you’ve been staring at across the dance floor, they will provide clues or buying signals when they’re ready to be asked. Here are a few such signals or clues.

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Three More Niches Financial Advisors May Want to Consider

Three More Niches Financial Advisors May Want to Consider

Many new entrants to this industry believe it makes sense to ‘cast a wide net’ in the fear that picking a target market will limit business opportunities. But in fact, this is far from the case. The most successful financial advisors are those that focus on a particular niche.

In a recent post we looked at some relatively under-represented niches that could be worthwhile considering. Here are three more to put on your radar.

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You Need both Hard and Soft Skills to Succeed as a Financial Advisor

You Need both Hard and Soft Skills to Succeed as a Financial Advisor

You can’t offer financial advice until you have the necessary training and education under your belt. Learning the technical side is fundamental to your career, so that you can recommend appropriate products as well as adhere to the increasingly strict industry regulations.

But hard skills alone won’t secure you success. Even if you’re highly competent with technical information and product knowledge, unless you also possess the right soft skills, you won’t get your message across. Without excellent communication and interpersonal skills, you won’t get past the first post. That’s because prospects won’t understand what you’re saying or see why they should do business with you.

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