/ by Don Connelly / Best Practices / 0 comments
Financial advisors must manage all aspects of their advisory business to ensure client satisfaction, business growth, and profitability. That includes compliance, marketing, business operations, financial management, and professional development. But by the time you’re done with all that, your time typically goes unmanaged.
The bottom line is that if you’re not in control of your time, you’re not in control of your business. That means your business controls you, making growing it nearly impossible.
With business demands pulling you in multiple directions, you have less time and focus for your top two priorities: client acquisition and retention. Anything less than an equal measure of highly concentrated effort in both will invariably lead to stagnation, client attrition, or both.
With time as one of your most valuable assets, it’s crucial to implement strategies tailored to help you prioritize your time and balance these competing priorities.
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Your Growth Engine: Building a Consistent Marketing and Follow-Up System for Financial Advisors That Sells
/ by Don Connelly / Marketing Yourself / 0 comments
Your financial advisory business is like an engine: it needs regular fuel and maintenance to run smoothly. Without a consistent system, you’re stuck in neutral, reacting to opportunities as they come, or worse, stalling out. Many advisors know they should market consistently and follow up diligently, but the chaos of daily life—client meetings, market shifts, compliance—makes it hard to stay organized.
The result? Sporadic efforts, missed opportunities, and a business that feels like a rollercoaster. This post offers a clear and actionable blueprint for establishing a repeatable follow-up system for Financial Advisors that attracts prospects, nurtures relationships, and enhances conversions. By implementing simple routines and tools, you can create a growth engine that runs reliably, even when life gets busy. Let’s explore how to make consistency your superpower.
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Stop Random Acts of Marketing: How to Build a Repeatable Client Acquisition System
/ by Don Connelly / Marketing Yourself / 0 comments
Picture this: It’s January, and you’re fired up. You blast out a polished email newsletter to your list, promising yourself you’ll do it monthly. You even make a few cold calls and post a thoughtful LinkedIn update.
Then, life happens. Client meetings pile up, paperwork buries you, and by April, you realize you haven’t sent a single follow-up. Sound familiar? This is what I call a random act of marketing—a burst of effort followed by radio silence.
For financial advisors, this pattern is all too common.
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A Step-by-Step Guide to Lead Generation for Financial Advisors
/ by Don Connelly / Prospecting / 0 comments
Of all the functions financial advisors must perform, generating leads consistently is one of the most critical and challenging. While expertise and service delivery are paramount, business growth stalls, and revenue becomes unpredictable without a steady stream of potential clients. Lead generation for Financial Advisors isn’t just about finding clients; it’s about implementing a structured, repeatable process that brings in the right prospects over time.
This guide will walk you through a step-by-step lead generation approach that blends traditional and digital strategies. Whether you are new to the industry or looking to refine your process, these steps will help you build a sustainable client acquisition system.
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Time Management Strategies for Financial Advisors: Balancing Client Acquisition and Retention
/ by Don Connelly / Best Practices / 0 comments
Financial advisors must manage all aspects of their advisory business to ensure client satisfaction, business growth, and profitability. That includes compliance, marketing, business operations, financial management, and professional development. But by the time you’re done with all that, your time typically goes unmanaged.
The bottom line is that if you’re not in control of your time, you’re not in control of your business. That means your business controls you, making growing it nearly impossible.
With business demands pulling you in multiple directions, you have less time and focus for your top two priorities: client acquisition and retention. Anything less than an equal measure of highly concentrated effort in both will invariably lead to stagnation, client attrition, or both.
With time as one of your most valuable assets, it’s crucial to implement strategies tailored to help you prioritize your time and balance these competing priorities.
Read more
Mapping Out the Client Acquisition Timeline—How Long It Takes to Get a New Client
/ by Don Connelly / Managing the Relationship, Prospecting / 0 comments
New clients are the lifeblood of a financial advisory practice, without which it could go into cardiac arrest. For newer financial advisors, acquiring new clients can’t happen fast enough. However, if obtaining clients was easy, anyone could be a successful financial advisor. Starting out, it’s an uphill battle that only the most determined can eventually win.
It also helps to have a systematic process for capturing leads, nurturing them through the sales funnel, and converting them into prospects, out of which a certain percentage become clients. That’s all laid out on a timeline that can vary significantly depending on the type of lead, where it came from, and how effective your process is for cultivating the lead. It could take anywhere from one month to a year for a lead to complete the journey through the funnel to becoming a new client.
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What’s The Greatest Cause of Burnout among Financial Advisors
/ by Don Connelly / Best Practices / 0 comments
Here’s a question I received from Ricardo in Portugal. He’s writing about burnout with an interesting question.
What’s the greatest cause of burnout among advisors in the United States?
I think that actually is very easy to answer. Whether it’s Los Angeles or Lisbon, it doesn’t really matter.
Listen to the audio or read the transcript below to learn what Don thinks the greatest cause of burnout among Financial Advisors is.
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