April 3, 2023 / by Don Connelly / Marketing Yourself / 0 comments
Clearly, the financial advisory industry is undergoing a major transformation. Technological advances and the democratization of investing has virtually commoditized financial advice to the detriment of advisors who continue to languish in brand obscurity. Until financial advisors can differentiate themselves as authorities in their field, most struggle to gain the attention of new clients or keep the attention of existing clients. Advisors who establish themselves as true thought leaders hold a distinct advantage in the race to add new clients and grow assets under management.
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Thought Leadership May Be the Only Edge for Financial Advisors
April 3, 2023 / by Don Connelly / Marketing Yourself / 0 comments
Clearly, the financial advisory industry is undergoing a major transformation. Technological advances and the democratization of investing has virtually commoditized financial advice to the detriment of advisors who continue to languish in brand obscurity. Until financial advisors can differentiate themselves as authorities in their field, most struggle to gain the attention of new clients or keep the attention of existing clients. Advisors who establish themselves as true thought leaders hold a distinct advantage in the race to add new clients and grow assets under management.
Read more