5 Reasons Why You Need to Connect with Clients on an Emotional Level

5 Reasons Why You Need to Connect with Clients on an Emotional Level

As an advisor you’re no doubt good with numbers; you’re an objective thinker. But to succeed in this business you also need to be able to create meaningful relationships with your clients. You need to have not only a high IQ but a high level of EQ (Emotional Intelligence).

According to a study by Harvard Business Review emotionally connected clients are more than twice as valuable to your business as ‘highly satisfied clients’.

Here are 5 reasons why rather than focusing on their financial plans you should get to know your clients on a personal level.

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How to Be a Financial Advisor

How to Be a Financial Advisor

Working as a financial advisor is one of the highest ranked business careers according to a recent U.S. News & World report, advisors rating it highly for job satisfaction and prospects. As a financial advisor you can make a real difference to your clients’ lives, making this a rewarding profession to aim for.But if you want to be a financial advisor, you need to have two quite distinct skill sets.

Firstly, you’ll need to pass the relevant industry exams. Financial acumen is a must.

Secondly, and indeed more importantly, you should have a real desire to help people and have an ability to understand their goals and concerns.

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Excellence Is a Habit – How to Develop it

Excellence is a habit - how to develop it

There is no convenient escalator to success, but rather a stairway which needs to be climbed step by step. No one becomes a great advisor overnight, or by being endowed with extra talent. Those that succeed do so because they’ve plied their trade day after day to such a degree that they have become the best at what they do. They have a plan and they stick to it; they understand what’s important and put their focus into these areas. They became ‘brilliant at the basics’.

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Developing Your People Skills Begins with Understanding Yourself

Developing People Skills Begins with Understanding Yourself

People who are able to discern the feelings of others have a distinct advantage in life. They generally out earn and outperform those who cannot. Having this ability is a reflection of one’s emotional intelligence. People with high emotional intelligence understand themselves and they understand the impact they have on others. They know when and how to make the other person feel good. They are able to influence decisions. They have great people skills.

As an Advisor, it is to your advantage to have or develop great people skills.

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Emotional Intelligence Enables Us to Manage The Emotions of Others

Don Connelly audio blog post 3

You and I like to think of ourselves as objective thinkers. We try to put our emotions aside. We live in a world of research and numbers. Our recommendations are black and white. Investment results are there for all to see. Our advice is either good or bad. The plans we recommend either work or they don’t. Clients say yes or no. We open the account or we don’t.

Our clients, on the other hand, are subjective thinkers.

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