How to Regain the Trust of a Client After a Disagreement

How to Regain the Trust of a Client After a Disagreement

Can you think of any relationship that has never experienced conflict—where two people with the best of intentions fail to see eye to eye on an issue? Such is the nature of relationships, even where there is a track record of trust. You expect it in a marriage and even among colleagues—so why not between a financial advisor and their client?

It happens more than you might think. Financial advisors are wired to be analytical, while clients are often driven by emotion, which sets the stage for many “reality vs. perception” standoffs.

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Why Mediation Skills Matter for Financial Advisor Success

Why Mediation Skills Matter for Financial Advisor Success

When most people think of mediation and negotiation, it typically refers to lawyers or third parties who facilitate dialogue between two or more parties to help them reach an agreement. In practice, financial advisors sometimes find themselves in the same position, having to resolve conflicts between a client’s family members or within their advisory team, where it’s essential to find win-win solutions.

Disagreements about money are common among married couples. Money conflicts are often rooted more deeply in people’s attitudes and beliefs about money, or, in some cases, money is not even the primary issue. However, in almost all cases, it involves two or more people who don’t know how to engage in productive financial conversations.

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Advisors Must be Able to Lead Clients Through Emotional Struggles

Advisors Must be Able to Lead Clients Through Emotional Struggles

Last year during the COVID market crash was a golden opportunity for financial advisors to demonstrate their true worth to anxious clients as a coach and a counselor. Your greatest value to your clients is being there for them during times of financial stress and anxiety. Good financial advisors are prepared to handle the fallout of a severe market decline, holding their clients’ hands, and coaching them through their anxieties.

However, few advisors are as prepared when it comes to facing their clients’ personal emotional issues that can cause even greater stress and anxiety, leading to poor financial decision-making. Life events, such as the death of a spouse or family member, divorce or family rifts, a medical crisis, a job loss, or other major life changes are common. Yet many advisors aren’t prepared to help their clients face the issue, or worse, are unable to recognize when a client is struggling emotionally.

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Getting Clients to Talk about Money

Getting Clients to Talk about Money

As financial advisors we’re comfortable talking about money, it’s what we’re trained to do. But for everyone else it’s a different story. Most people feel uncomfortable talking about money, so you need to consider how to introduce the topic in a relaxed way.

Don’t dive into the numbers at the initial meeting. Instead focus on building rapport with clients; then ask them what it is they want money for. The goals must come first – then the money. Once you understand your client’s vision of the future you can start doing the math on how to get there.

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