/ by Don Connelly / Long-term Care / 0 comments
Over the course of my career coaching and mentoring Financial Advisors, I’ve prided myself on staying product neutral. I’ve always believed that my value lies in helping Advisors build trust, sharpen their communication skills, and become more persuasive and empathetic—not in recommending specific financial products. I’ve never picked sides. Never told you what to sell. That changes today.
For the first time ever, I am recommending a product: the Bridge® annuity by EquiTrust. And I want to explain why I’m doing this—and why it matters so deeply to me.
This isn’t about commissions. It’s not about product placement. It’s not about jumping on a bandwagon.
It’s about preparation—specifically, preparation for one of the biggest risks to retirement that no one wants to talk about: the need for long-term care.
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Long-Term Care: Help Your Clients Prepare While There’s Still Time
/ by Don Connelly / Long-term Care / 0 comments
Over the course of my career coaching and mentoring Financial Advisors, I’ve prided myself on staying product neutral. I’ve always believed that my value lies in helping Advisors build trust, sharpen their communication skills, and become more persuasive and empathetic—not in recommending specific financial products. I’ve never picked sides. Never told you what to sell. That changes today.
For the first time ever, I am recommending a product: the Bridge® annuity by EquiTrust. And I want to explain why I’m doing this—and why it matters so deeply to me.
This isn’t about commissions. It’s not about product placement. It’s not about jumping on a bandwagon.
It’s about preparation—specifically, preparation for one of the biggest risks to retirement that no one wants to talk about: the need for long-term care.
Read more
How to Connect with Clients Emotionally
/ by Don Connelly / Managing the Relationship / 0 comments
As financial advisors we’re objective thinkers. We use the left, logical, side of our brains, to work out the technical aspects of financial planning. But simply being able to do the math won’t differentiate you from the competition – even robo-advisors are pretty good with interest rates and algorithms. The way to stand out is to make an emotional connection with people.
Your clients won’t make big decisions based on the numbers. They will base them on how they feel about you, using the right (emotional) part of the brain. To form a connection with clients you need to work out what it is you have to offer them on an emotional level.
Here are three suggestions to help you connect with clients emotionally.
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