April 22, 2024 / by Don Connelly / Marketing Yourself / 0 comments
For every financial advisor, the question, “Why should I do business with you?” hangs heavy in the air during initial consultations, whether spoken or not. It’s a pivotal moment, a crossroads where trust and value must intersect to convince the potential client to take the next step. While tempting to launch into a self-promotional monologue, a nuanced, client-centric approach is critical to unlocking that coveted “yes.”
It’s crucial to understand that a prepared, cookie-cutter approach, such as reciting your value proposition, won’t work. Every prospect is unique, so it’s essential to adapt your approach based on their specific circumstances and needs using the following framework:
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‘Why Should I Do Business with You’: Crafting a Compelling Response to a Prospect’s Critical Question
April 22, 2024 / by Don Connelly / Marketing Yourself / 0 comments
For every financial advisor, the question, “Why should I do business with you?” hangs heavy in the air during initial consultations, whether spoken or not. It’s a pivotal moment, a crossroads where trust and value must intersect to convince the potential client to take the next step. While tempting to launch into a self-promotional monologue, a nuanced, client-centric approach is critical to unlocking that coveted “yes.”
It’s crucial to understand that a prepared, cookie-cutter approach, such as reciting your value proposition, won’t work. Every prospect is unique, so it’s essential to adapt your approach based on their specific circumstances and needs using the following framework:
Read more
What’s New on Don Connelly 24/7 in March 2015
April 2, 2015 / by Diana Marinova / What's New on Don Connelly 24/7 / 0 comments
In this month’s blog post from the series “What’s New on Don Connelly 24/7“ we recap new podcasts, Weekly Focus issues, and the Monthly Newsletter from March 2015. Read on!
What’s new on Don Connelly 24/7 in March 2015
Remember, most links in this post will redirect you to premium content, accessible only to Professional and PLATINUM members of Don Connelly 24/7. Non-members can still see what topics Don discusses, what questions he answers, and what issues he is helping solve through the learning center.
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Your Job Is to Find the Pain and Make It Go Away
January 27, 2014 / by Don Connelly / Storytelling, analogies and power phrases / 0 comments
Imagine if you were in long-term back pain and you were sorely in need of relief. Your diligence has led you to a doctor who assures you that, if you allow her to perform surgery, the pain would not merely be alleviated; the pain would be gone. She explains that there will certainly be some short-term discomfort, but any inconvenience will be worth it in the long run. You will be overjoyed when you are pain free.
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