/ by Don Connelly / Marketing Yourself / 0 comments
It’s well established that many millennials almost entirely rely on the internet for their daily consumption of information and social engagement. They would rather seek information for themselves than be told what is true. For these digital natives, if it can’t be found on the Web, it doesn’t exist. Or, if it can’t be validated through a quick internet search, it is not to be trusted.
It’s also true that millennials trust reviews and peer recommendations more than any other generation. According to BrightLocal, 91% of millennials rely on online reviews to make purchasing decisions—a trend that extends to choosing financial advisors. This reliance on social proof underscores the need for financial advisors to adapt their marketing strategies.
Social proof, the concept that people look to others’ actions or opinions to inform their own, is a powerful tool for building credibility and trust. This article explores how financial advisors can leverage client testimonials and case studies to connect with millennial investors and turn prospects into loyal clients.
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Leveraging Social Proof: How Financial Advisors Can Use Client Testimonials and Case Studies to Engage Millennial Investors
/ by Don Connelly / Marketing Yourself / 0 comments
It’s well established that many millennials almost entirely rely on the internet for their daily consumption of information and social engagement. They would rather seek information for themselves than be told what is true. For these digital natives, if it can’t be found on the Web, it doesn’t exist. Or, if it can’t be validated through a quick internet search, it is not to be trusted.
It’s also true that millennials trust reviews and peer recommendations more than any other generation. According to BrightLocal, 91% of millennials rely on online reviews to make purchasing decisions—a trend that extends to choosing financial advisors. This reliance on social proof underscores the need for financial advisors to adapt their marketing strategies.
Social proof, the concept that people look to others’ actions or opinions to inform their own, is a powerful tool for building credibility and trust. This article explores how financial advisors can leverage client testimonials and case studies to connect with millennial investors and turn prospects into loyal clients.
Read more
5 Reasons Why You Need to Connect with Clients on an Emotional Level
/ by Don Connelly / Managing the Relationship / 0 comments
As an advisor you’re no doubt good with numbers; you’re an objective thinker. But to succeed in this business you also need to be able to create meaningful relationships with your clients. You need to have not only a high IQ but a high level of EQ (Emotional Intelligence).
According to a study by Harvard Business Review emotionally connected clients are more than twice as valuable to your business as ‘highly satisfied clients’.
Here are 5 reasons why rather than focusing on their financial plans you should get to know your clients on a personal level.
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Why Financial Advisors Get Fired
/ by Don Connelly / Best Practices / 0 comments
Financial advisors get fired because they aren’t ‘the full package’. They may provide ‘good’ service, but is it exceptional? They may have a winning personality, but do they pay attention to their clients? They may return calls but never instigate them – and while they may understand their products, do they believe in them?
In order to make sure you don’t get fired you need to cover all these bases and more.
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