Financial Advisors Sabotage Their Success Through Getting Ready to Get Ready

Financial Advisors Sabotage Their Success Through Getting Ready to Get Ready

I’ve seen it dozens of times. Financial advisors sitting at their desks, looking busy, immersed in their work, shuffling papers, searching the internet, and reading reports. Sometimes it seems to go on for hours, even days, leaving me to wonder what they’re working towards. But one look at their production records tells the tale. There is a strong likelihood they’re working on getting ready to get ready to do what they know must be done but can’t seem to pull the trigger to get it done.

I’ve come across many advisors who consider themselves “perfectionists,” the type of people who feel the need to ensure everything is in order before attempting the task at hand, be it making calls to prospects, dealing with an irate client, or making a critical presentation to a wavering prospect. As we all know, “perfect is the enemy of the good,” which is good enough for most people.

If we wait until everything is ready before starting a task, we’ll probably never get started. Consider the analogy of a person starting their car and waiting in their driveway for all the lights on their route to turn green. They’ll probably never leave their driveway. Maybe that’s the point.

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