March 25, 2019 / by Don Connelly / Marketing Yourself / 2 comments
The saying ‘you can’t please all the people all of the time’ is never truer than in this business. As a financial advisor you’re ill-advised to work with all and sundry – you’re far more likely to succeed if you can identify a profitable niche and become the ‘go to’ advisor in that area. Once you’re established in your target market potential clients will naturally head your way, keeping your sales funnel full.
You could base your selected niche on people you’ve enjoyed working with or those who share a similar background or interests. You could also decide to concentrate on working with people in a sector that is underserved. Here are three such niche markets you could consider.
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Why You Need to Find a Niche Market and How to Identify One
March 25, 2019 / by Don Connelly / Marketing Yourself / 2 comments
The saying ‘you can’t please all the people all of the time’ is never truer than in this business. As a financial advisor you’re ill-advised to work with all and sundry – you’re far more likely to succeed if you can identify a profitable niche and become the ‘go to’ advisor in that area. Once you’re established in your target market potential clients will naturally head your way, keeping your sales funnel full.
You could base your selected niche on people you’ve enjoyed working with or those who share a similar background or interests. You could also decide to concentrate on working with people in a sector that is underserved. Here are three such niche markets you could consider.
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5 Reasons Why You Should Only Work with ‘Ideal Clients’
November 12, 2018 / by Don Connelly / Prospecting / 0 comments
Rather than pouring all your energy into searching for any and all new clients, you should be working out how to attract your ‘ideal clients’. If you agree to work with everyone who comes your way, your business will not continue to be sustainable.
Here are five reasons why it will pay you to drill down to your target market and decide only to work with these types of people.
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5 Reasons Why Prospects Will Hire You Over The Competition
February 5, 2018 / by Don Connelly / Prospecting / 1 comment
People won’t decide to do business with you because of your products, expertise, experience or reputation. These attributes (whilst important) will not ultimately convert prospects into loyal clients. Your hard skills won’t provide them with a compelling enough reason to hire you over the competition. If you want to impress prospects, you need to demonstrate that you are not only smart, but that you are likeable and trustworthy.
Here are five reasons why a prospect will hire you over the competition.
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5 Financial Advisor Marketing Ideas You May Never Have Thought of
January 25, 2016 / by Don Connelly / Marketing Yourself / 0 comments
To stand out in an increasingly competitive marketplace, advisors need to be creative in their approach to finding and retaining clients. Here are a few marketing tactics you may not have come across that could help to ignite your business.
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