July 15, 2019 / by Don Connelly / Storytelling, analogies and power phrases / 0 comments
We all know that everyone likes a good story, a fact that’s backed up by science. When we hear a story that resonates with us, our levels of the ‘feel good’ hormone oxytocin rises. This motivates us to work with others and has a positive impact on our social behavior.
Stories can also help to build connections and create empathy with prospects and clients.
So, it’s no surprise that story form is great for illustrating to prospects that you are there for the right reasons – that you’re not in this business simply to make money but to add value to people’s lives.
Here are a few ways developing a ‘Why I Am Here’ story will help you grow your business.
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The Right Story at the Right Time Can and Will Tip the Decision in Your Direction
October 14, 2019 / by Don Connelly / Storytelling, analogies and power phrases / 0 comments
When you meet with prospective clients, they will very possibly have concerns. They may be worried about investing per se, undecided about whether now’s the right time to invest, or unsure if you are worth your fees.
Don’t see their concerns as obstacles but as an opportunity to build trust. If you suspect they feel anxious, step in tell them an “I know what you’re thinking” story to reassure them they’re doing the right thing. This is a story designed to take away some of your prospect’s concerns.
Here are some situations where a good story can help persuade prospects to hire you as their advisor.
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How to Make The Most of Your Value Proposition
October 7, 2019 / by Don Connelly / Marketing Yourself / 0 comments
Too few advisors know what a value proposition is or why they need one. Others understand the importance of identifying their unique value, but don’t know how to articulate it.
This is a serious mistake, because unless a prospect understands what you do and why you do it, they’ll remain unconvinced about your worth. In fact, without a strong value proposition your business won’t even get off the ground – it’s the first step in building your financial advisory practice.
Here are some tips on creating and expressing your value proposition.
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Why You Need a ‘Why I Am Here’ Story
July 15, 2019 / by Don Connelly / Storytelling, analogies and power phrases / 0 comments
We all know that everyone likes a good story, a fact that’s backed up by science. When we hear a story that resonates with us, our levels of the ‘feel good’ hormone oxytocin rises. This motivates us to work with others and has a positive impact on our social behavior.
Stories can also help to build connections and create empathy with prospects and clients.
So, it’s no surprise that story form is great for illustrating to prospects that you are there for the right reasons – that you’re not in this business simply to make money but to add value to people’s lives.
Here are a few ways developing a ‘Why I Am Here’ story will help you grow your business.
Read more
5 More Questions Prospects May Ask You before Deciding to Hire You as Their Financial Advisor
April 15, 2019 / by Don Connelly / Prospecting / 0 comments
Choosing a financial advisor is a big decision for potential clients, especially if they’re new to the world of investing. Not only will they be looking for someone suitably qualified, they’ll be searching for someone who shares their goals and comes across as caring and authentic.
To try and deduce whether you’re the right fit for them, they’ll undoubtedly have questions. In this follow up to a previous post, let’s look at 5 more questions you may get asked in that first meeting.
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Top 10 Posts Financial Advisors Read the Most on Our Blog in 2018
December 24, 2018 / by Diana Marinova / Connelly Corner / 0 comments
As 2018 is coming to an end, we decided to do a quick recap of the top 10 posts that thousands of Financial Advisors and Wholesalers read on our blog throughout the year. They are on various topics – from practice building, to prospecting and relationship building, to establishing trust and storytelling.
We hope this quick recap will help you finish the year strong and give you some pointers on how to improve your practice in 2019. Enjoy!
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5 Reasons Why Prospects Will Hire You Over The Competition
February 5, 2018 / by Don Connelly / Prospecting / 1 comment
People won’t decide to do business with you because of your products, expertise, experience or reputation. These attributes (whilst important) will not ultimately convert prospects into loyal clients. Your hard skills won’t provide them with a compelling enough reason to hire you over the competition. If you want to impress prospects, you need to demonstrate that you are not only smart, but that you are likeable and trustworthy.
Here are five reasons why a prospect will hire you over the competition.
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