3 Types of Prospects Financial Advisors Should Pursue and How to Connect with Them

3 Types of Prospects Every Financial Advisor Should Pursue and How to Connect with Them

All financial advisors know that prospecting is the lifeblood of their business. Filling the funnel with a constant flow of qualified leads has long been the biggest challenge facing advisors, regardless of how long they’ve been in the business. Scores of books and articles have been written on “the best” prospecting tips and techniques. Yet, many advisors continue to suffer from the “spinning your wheels” syndrome, feeling as if their efforts keep dredging up the same results—poor-quality prospects or prospects who have neither the incentive nor financial capacity to take action.

Sure, prospecting is and always has been driven by the “law of numbers,” but who says you can’t tilt the numbers in your favor. You’d be foolish not to try. Even if you’ve identified a target market based on an ideal client profile, it’s still a numbers game. However, if you truly understand the type of prospect you’re looking for, you may be able to drastically reduce the number of rocks you need to turnover.

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Working Mostly Online in a Post-pandemic World Is Especially Hard on New Advisors

Working Mostly Online in a Post-pandemic World Is Especially Hard on New Advisors

This turbulent year is almost over and looking back, we see a few clear trends of topics that interested Financial Advisors the most on our blog during 2020. We’d like to share some of them with you now, in case you missed them the first time around.

Here are the first three topics most requested and read by our community of financial professionals in 2020.

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Sales Jiujitsu: How to Introduce Yourself as a Financial Advisor

Sales Jiujitsu - How to Introduce Yourself as a Financial Advisor

Occasionally I get asked about the best way to introduce yourself as a financial advisor.

That’s an important skill. But in some ways, focusing on introducing yourself to other people is looking at the problem from the wrong direction. There’s always the risk that going to a business mode when the prospect is not yet receptive to it will cause them to go into “shields-up” mode.

Instead, turn that process inside out: Consider finding ways to get prospects to introduce themselves to you.

The difference is fundamental.

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