/ by Don Connelly / Long-term Care / 0 comments
You and I both know the long-term care conversation rarely begins with urgency. It begins with avoidance. People don’t reject LTC planning. They sidestep it. They delay it. They minimize it. They chalk it up as a “someday” decision.
They nod politely during meetings, they even agree it makes sense, and yet…nothing happens.
Why?
Because talking about long-term care means acknowledging aging, vulnerability, and dependence. Those are uncomfortable topics. And discomfort breeds avoidance.
If we wait for clients to bring LTC to us, we’ll wait forever. Our job is to recognize resistance early, name it gently, and guide the conversation forward with clarity and confidence.
Below are seven long-term care red flags that signal client avoidance of the topic — and what you can say in the moment to turn hesitation into progress.
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Long-Term Care Red Flags: 7 Signs of Client Avoidance—and How Advisors Can Respond with Calm Authority
/ by Don Connelly / Long-term Care / 0 comments
You and I both know the long-term care conversation rarely begins with urgency. It begins with avoidance. People don’t reject LTC planning. They sidestep it. They delay it. They minimize it. They chalk it up as a “someday” decision.
They nod politely during meetings, they even agree it makes sense, and yet…nothing happens.
Why?
Because talking about long-term care means acknowledging aging, vulnerability, and dependence. Those are uncomfortable topics. And discomfort breeds avoidance.
If we wait for clients to bring LTC to us, we’ll wait forever. Our job is to recognize resistance early, name it gently, and guide the conversation forward with clarity and confidence.
Below are seven long-term care red flags that signal client avoidance of the topic — and what you can say in the moment to turn hesitation into progress.
Read more
Use Emotional Connections to Open the Door to Long-Term Care Discussions with Your Clients
/ by Larry Nisenson / Long-term Care / 0 comments
Opening a conversation with a client about a plan for long-term care can be tough. Insurance agents often ask us:
“Where do I begin?”
“How do I bring up such a sensitive topic?”
“How do I avoid common objections and misconceptions?”
Long-term care planning conversations seem to be laced with land mines, possibly threatening your relationship with your client. But once you master our tried-and-true way to start these conversations, the rest flows easily.
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Long-Term Care: Help Your Clients Prepare While There’s Still Time
/ by Don Connelly / Long-term Care / 0 comments
Over the course of my career coaching and mentoring Financial Advisors, I’ve prided myself on staying product neutral. I’ve always believed that my value lies in helping Advisors build trust, sharpen their communication skills, and become more persuasive and empathetic—not in recommending specific financial products. I’ve never picked sides. Never told you what to sell. That changes today.
For the first time ever, I am recommending a product: the Bridge® annuity by EquiTrust. And I want to explain why I’m doing this—and why it matters so deeply to me.
This isn’t about commissions. It’s not about product placement. It’s not about jumping on a bandwagon.
It’s about preparation—specifically, preparation for one of the biggest risks to retirement that no one wants to talk about: the need for long-term care.
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