/ by Don Connelly / Long-term Care / 0 comments
When advisors fail to provide emotional security to clients, to show they care about the client’s whole story, not just the spreadsheets, they leave clients feeling exposed and alone. And that’s exactly where the opportunity lies for the advisor who does more.
Long-term care (LTC) is one such opportunity. Nothing will destroy a retirement plan faster than a long-term care event. Seven out of ten people in America will have a long-term care event and most Advisors are not discussing it.
Most Financial Advisors wait for clients to bring up long-term care — if they bring it up at all. But the best Advisors know that waiting is a missed opportunity.
They know that by taking the initiative, they’re not just offering a service — they’re sending a clear signal: I’m here to protect you, your family, and your future, even when the conversation gets uncomfortable.
It’s this kind of foresight that sets elite Advisors apart in a crowded field. Proactive long-term care planning isn’t about selling a product. It’s about showing leadership. And in doing so, you build deeper trust, strengthen relationships, and differentiate yourself in the market.
It’s time for you to build a sustainable competitive advantage, one that sets you apart in a crowded field; one that cannot be easily copied or replaced; one that deepens client loyalty, increases referrals, and ultimately grows your practice in ways that are far more sustainable than relying solely on product performance.
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A Quiet Revolution Is Creating the Biggest Prospecting Opportunity for Financial Advisors in Years
/ by Don Connelly / Long-term Care, Prospecting / 0 comments
This isn’t hyperbole. Right now, Financial Advisors are standing on the brink of the largest prospecting wave in years, one fueled not by market mania or flashy fintech, but by a quieter, smarter shift in product design and client demand. What was once a cliff too steep to climb has become a gentle slope, one with huge rewards at the top. That wave is long-term care protection.
To give you an idea: People with less than $100,000 in investable assets will rely on Medicaid for long-term care, a government-assisted medical plan for individuals in need. Those with over $3,000,000 are able to self-fund. That leaves 110 million people in the middle with too much to rely on Medicaid and too little to self-fund. Maybe 5% have purchased an LTC plan. The rest are facing possible financial ruin if they need long-term care. This is a huge prospecting opportunity for Advisors.
If you’re ready to reimagine your outreach, deepen client trust, and grow your business significantly, this is your moment.
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The Competitive Advantage for Financial Advisors of Proactive Long-Term Care Planning
/ by Don Connelly / Long-term Care / 0 comments
When advisors fail to provide emotional security to clients, to show they care about the client’s whole story, not just the spreadsheets, they leave clients feeling exposed and alone. And that’s exactly where the opportunity lies for the advisor who does more.
Long-term care (LTC) is one such opportunity. Nothing will destroy a retirement plan faster than a long-term care event. Seven out of ten people in America will have a long-term care event and most Advisors are not discussing it.
Most Financial Advisors wait for clients to bring up long-term care — if they bring it up at all. But the best Advisors know that waiting is a missed opportunity.
They know that by taking the initiative, they’re not just offering a service — they’re sending a clear signal: I’m here to protect you, your family, and your future, even when the conversation gets uncomfortable.
It’s this kind of foresight that sets elite Advisors apart in a crowded field. Proactive long-term care planning isn’t about selling a product. It’s about showing leadership. And in doing so, you build deeper trust, strengthen relationships, and differentiate yourself in the market.
It’s time for you to build a sustainable competitive advantage, one that sets you apart in a crowded field; one that cannot be easily copied or replaced; one that deepens client loyalty, increases referrals, and ultimately grows your practice in ways that are far more sustainable than relying solely on product performance.
Read more