Why Financial Advisors Struggle to Get Appointments (Even When They Know What to Do)

Why Financial Advisors Struggle to Get Appointments (Even When They Know What to Do)

You’re a financial advisor. You’ve read the books, attended the seminars, and memorized the scripts. You’re making calls, sending emails, and prospecting like you’re “supposed to.” But the appointments aren’t happening. The calendar stays empty, and the frustration is real. If you’re nodding along, you’re not alone.

The problem isn’t that you don’t know what to do; it’s that something’s getting lost in how you’re doing it. Let’s unpack why and fix it.

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3 Key Steps Remote Advisors Must Take to Make Emotional Connections with Clients

3 Key Steps Remote Advisors Must Take to Make Emotional Connections with Clients

Now that the pandemic is waning, many advisors are choosing to continue working remotely, finding that it increases their efficiency and that their clients enjoy the convenience of virtual communication. Many advisors and clients alike also enjoy the flexibility of a remote relationship. It appears that, on the surface, this new advisory model can be a win-win for advisors and their clients.

While that is sure to change the advisor-client dynamic, one thing that won’t change is the need for advisors to make an emotional, personal connection with their new clients as a prerequisite for an enduring relationship. But just how do advisors accomplish that virtually?

While the same things that can be said in person can be said virtually, there’s still a physical distance that needs to be made up. Virtual eye contact is not the same as physical eye contact. There’s a virtual buffer that diminishes the personal presence people feel. Without being able to see the full range of a person’s body language, how do you know if you are making an emotional connection?

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