How Financial Advisors Should Manage Emotional Clients

How Financial Advisors Should Manage Emotional Clients

People aren’t rational. We’re all creatures of emotion. Good salespeople bear that in mind. Whatever your training and education, as financial advisors, we’re not engineers. We’re not technicians. Not in the sales interview.

We deal with people first.

Not numbers. Not machines.

Advisors who understand this are going to do better than advisors who don’t.

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