June 22, 2020 / by Don Connelly / Managing the Relationship / 0 comments
All of us are affected by the coronavirus and the shutdowns. The virus is slowly running its course but social distancing will be with us for a very long time to come.
That means most of us are going to have to change the way we market and sell our services. “Meet and greet” networking events will be out of the picture for a while. When they do come back, they’ll be different. They may look more like ‘show and tells’ with slide shows than mingling sessions.
Even walking into businesses and asking for the owner is going to be fraught. The small ‘handshake’ ritual that has been with us since antiquity will be changed as we figure out our new forms of etiquette and social conventions.
So, what’s the best path forward?
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Communication in a Post-Pandemic World: How to Connect with Prospective and Current Clients
June 22, 2020 / by Don Connelly / Managing the Relationship / 0 comments
All of us are affected by the coronavirus and the shutdowns. The virus is slowly running its course but social distancing will be with us for a very long time to come.
That means most of us are going to have to change the way we market and sell our services. “Meet and greet” networking events will be out of the picture for a while. When they do come back, they’ll be different. They may look more like ‘show and tells’ with slide shows than mingling sessions.
Even walking into businesses and asking for the owner is going to be fraught. The small ‘handshake’ ritual that has been with us since antiquity will be changed as we figure out our new forms of etiquette and social conventions.
So, what’s the best path forward?
Read more
5 Marketing Strategies for Financial Advisors to Ensure Steady Growth
June 10, 2019 / by Don Connelly / Marketing Yourself / 0 comments
Never attempt to distinguish yourself on products or price. You won’t win using this strategy. Instead, find ways to differentiate yourself from the competition by offering a service that goes above and beyond.
But before you can prove your worth you need to find and connect with potential clients – because they won’t find you by accident. Here are some potential marketing strategies that could help you get on their radar.
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