December 21, 2020 / by Don Connelly / Marketing Yourself / 0 comments
An increasing number of financial advisors are catching on to the fact that most of their clients and target market reside in a digital world where, if they fail to connect with them there, they risk becoming irrelevant or obsolete. Email, the internet, and social media have transformed the way consumers conduct their lives, and their influence now surpasses all other forms of persuasion, including television and print media. The critical question financial advisors must ask themselves now is, “How much digital influence do we have over our target market?”
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How to Create a Digital Marketing Strategy
December 21, 2020 / by Don Connelly / Marketing Yourself / 0 comments
An increasing number of financial advisors are catching on to the fact that most of their clients and target market reside in a digital world where, if they fail to connect with them there, they risk becoming irrelevant or obsolete. Email, the internet, and social media have transformed the way consumers conduct their lives, and their influence now surpasses all other forms of persuasion, including television and print media. The critical question financial advisors must ask themselves now is, “How much digital influence do we have over our target market?”
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When Starting as a Financial Advisor …
August 3, 2015 / by Don Connelly / Best Practices / 0 comments
The financial services industry is incredibly competitive and the first few years can be especially gruelling for new advisors. When you first start out you won’t have many clients or a network to get you referrals but so long as you have a plan and stick with it, you will soon make an impact. You are not going to become successful by accident.
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5 Marketing Ideas for Financial Advisors to Ignite Their Business
November 3, 2014 / by Don Connelly / Marketing Yourself / 0 comments
There are hundreds of thousands of advisors out there but only a small percentage ever hit the $1 million turnover mark. So what gets these advisors into pole position? The answer is ‘marketing’. The amount of time you spend marketing yourself this year will dictate how much you grow next year. If you want your business to grow by 50% you need to spend half of every day marketing yourself, getting yourself in front of people, spreading the gospel. Read up on these five marketing ideas and ignite your business.
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People Are Voice-Activated
September 23, 2013 / by Don Connelly / Prospecting / 0 comments
People are voice activated. Prospects are not going to talk to you until you talk to them. And there are only three types of people you can prospect going forward:
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