How to Attract Emerging Affluent Gen Z and Young Millennials in their 20s

How to Attract Emerging Affluent Gen Z and Young Millennials in their 20s

Financial advisors with any ambitions of growing their practices in the next couple of decades can’t ignore the emergence of Gen Z as an economic force. Though the estimated $143 billion in assets held by Gen Z is dwarfed by the trillions held by millennials, Gen Z workers are expected to outearn millennials as soon as 2030. They will be more educated and more ambitious than their generational predecessors, and they will be starving for financial advice.

The challenge for financial advisors is that while even today, the members of Gen Z are looking for financial advice, most prefer to find it through social media, the internet, and their parents or friends, according to the FINRA Investor Education Foundation.

The good news for advisors is that the same study found that 71% of Gen Z investors are receptive to working with financial professionals, counting them among the most trustworthy sources of financial information, second only to their parents.

The critical issue for any financial advisor hoping to attract young clients is whether they are perceived as someone who can be trusted to serve them in the manner they expect.

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Don’t Get Left Behind – Embrace Technology Today!

Mobile Apps for Financial Advisors - Embrace Technology

Believe it or not, we are in the middle of a revolution that is changing the way we interact, make decisions and do business.

According to eMarketer, by the end of 2014 the global Smartphone audience will reach approximately 1.75 Billion users.

Have you ever wondered who these people are anyway? They are your friends, family, clients, prospects and competitor Financial Advisors.

And why do Financial Advisors embrace new technology? Being just one tap away from almost anything offers you more opportunities than ever:

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