No doubt you remember the last car you purchased. If you’re like most people, you spent hours, days, maybe months researching, comparing prices, features and specs. You knew what you wanted but were hesitant to pull the trigger. Ultimately, it wasn’t the gas mileage, sporty interior, or five-year bumper-to-bumper manufacturer’s warranty that moved you to action.
While those are nice features and may be important to you, they’re not the reason you bought the car. The reason you acted was how those features made you feel. They made you feel smart, secure, and proud. You may even feel like a million bucks. The smile on your face as you drove your new car home was not from having made a good decision based on the car’s features; it was from how your decision made you feel.