Communication in a Post-Pandemic World: How to Connect with Prospective and Current Clients

Communication in a Post-Pandemic World - How to Connect with Prospective and Current Clients

All of us are affected by the coronavirus and the shutdowns. The virus is slowly running its course but social distancing will be with us for a very long time to come.

That means most of us are going to have to change the way we market and sell our services. “Meet and greet” networking events will be out of the picture for a while. When they do come back, they’ll be different. They may look more like ‘show and tells’ with slide shows than mingling sessions.

Even walking into businesses and asking for the owner is going to be fraught. The small ‘handshake’ ritual that has been with us since antiquity will be changed as we figure out our new forms of etiquette and social conventions.

So, what’s the best path forward?

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Common Sense Is Quite Uncommon

Common Sense Is Quite Uncommon - Financial Advisors Blog

Our A students become professors. Our B students go to law school. Our C students rule the world.
So wrote Dean of Harvard College, Henry Rosovsky.

The inference to be drawn from Rosovky’s observation is that common sense will take one very far in life. Street smarts trump book smarts.

Everybody seems to know that common sense is always the answer.

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