5 Things Prospects Need to Know About You from the First Meeting

5 Things Prospects Need to Know About You from the First Meeting

Every initial meeting with a prospect is crucial. It took a lot to get them to finally agree to meet with you, and, in most cases, you only have one shot at making the right impression. If a prospect leaves the meeting still wanting critical information, you will not likely see them again. So, you carefully craft your initial meeting to ensure you check all the boxes, including:

– Your background and experience
– Understand your prospect’s needs and concerns
– Your process
– Your firm’s strengths and why you’re different
– Customer service expectations
– How you get paid
– Next Steps

As far as key information your prospect needs, that covers all the bases. It should also give you plenty of opportunities to demonstrate your competence and capacity to address your prospect’s needs and concerns.

Read more

top