May 18, 2020 / by Don Connelly / Storytelling, analogies and power phrases / 0 comments
Recently, in my post ”Never Underestimate the Power of a Good ‘Who I Am’ Story,” I mentioned the concept of building a good “story-benefit” matrix. I wanted to take a little time and drill down that concept.
Many salespeople are familiar with the concept of a features-benefit matrix – a handy little cheat-sheet that helps sales and marketing people translate product features into benefits for the customer.
Here’s how a features-benefit matrix works in a nutshell.
Read more
Why You Should Create a Story-Benefit Matrix
May 18, 2020 / by Don Connelly / Storytelling, analogies and power phrases / 0 comments
Recently, in my post ”Never Underestimate the Power of a Good ‘Who I Am’ Story,” I mentioned the concept of building a good “story-benefit” matrix. I wanted to take a little time and drill down that concept.
Many salespeople are familiar with the concept of a features-benefit matrix – a handy little cheat-sheet that helps sales and marketing people translate product features into benefits for the customer.
Here’s how a features-benefit matrix works in a nutshell.
Read more
Don’t Underestimate the Power of a Good “Who I Am” Story
March 2, 2020 / by Don Connelly / Storytelling, analogies and power phrases / 0 comments
Human beings are storytellers. We tell stories because we respond to stories. It’s been so since the dawn of history.
In western civilization, we have received many of our great stories, myths, legends and cultural archetypes from stories memorized and passed down from generation to generation around campfires, dating back to pre-literate times.
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