February 17, 2020 / by Don Connelly / Marketing Yourself / 0 comments
Having a tightly defined niche as a Financial Advisor is important. A research by CEG Worldwide confirms it – six out of ten advisors they surveyed said that focusing on a niche has been “tremendously or very positive” in helping them attract affluent clients. Only three percent said that focusing on a niche had had a “negative impact.”
So if focusing on a niche is so good, why are any advisors having a negative experience with it?
In many cases, it’s likely that these planners have fallen into a common trap: Their focus is too narrow.
Read more
Don’t Let Your Niche Get Too Narrow
February 17, 2020 / by Don Connelly / Marketing Yourself / 0 comments
Having a tightly defined niche as a Financial Advisor is important. A research by CEG Worldwide confirms it – six out of ten advisors they surveyed said that focusing on a niche has been “tremendously or very positive” in helping them attract affluent clients. Only three percent said that focusing on a niche had had a “negative impact.”
So if focusing on a niche is so good, why are any advisors having a negative experience with it?
In many cases, it’s likely that these planners have fallen into a common trap: Their focus is too narrow.
Read more