How to Add Value to Clients’ Lives

How to Add Value to Clients’ Lives

Prospects often struggle to find the right financial advisor – in their eyes all advisors tend to look the same, sound the same and sell the same products.

Make it easy for prospects to choose you by communicating your value to them in your first meeting. And if they decide to work with you, make sure you continue to communicate your value to them as clients. If you bring the value you promised, there’s a high chance they’ll remain loyal and refer you to others.

Here are some ways to bring value to prospects and clients.

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Don’t Compare Yourself to Others – Focus on Your Own Success

Don’t Compare Yourself to Others – Focus on Your Own Success

Comparing yourself to other advisors and idealizing their qualities while underestimating your own abilities is a self-defeating habit, yet many advisors constantly do this. Believing that there are other advisors out there who are “better”, “more accomplished” or “more successful” than you can set you on a downward spiral because you feel you can’t measure up.

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How to Find What Makes You Different from Other Advisors

How to Find What Makes You Different from Other Advisors

The financial services marketplace is heavily commoditized. There are lots of firms offering basically the same products to the same people, so being the same as everyone else in this industry will not cut it. In order to succeed you need to quickly identify what makes you stand apart from the crowd. Ask yourself these questions in order to find out if you have the unique attributes you need to succeed.

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