3 Issues Financial Advisors Should Address to Overcome the Trust Deficit in Clients

3 Issues Financial Advisors Should Address to Overcome the Trust Deficit in Clients

Financial Advisors face a huge trust deficit. That’s significant because who holds a more important position of trust than an advisor who can impact when people retire, how they live in retirement, and what’s their financial security late in life when they need it the most? For advisors whose livelihood depends on attracting new clients and retaining them, that’s a major obstacle to overcome every day.

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How Interpersonal Relationships Lead to You Being Trusted

How Interpersonal Relationships Lead to You Being Trusted

By now you know my belief about gathering assets. If someone likes you, trusts you and thinks you are smart, you get the assets. If another Advisor ranks higher in those categories, he or she gets the assets.

Follow the Golden Rule and you will be likable. Simplify the business so that your listener can understand every word you say and you will be perceived as smart.

Do what you say you are going to do and you will earn the other person’s trust.

Like most things in life, the solution to each of these perceptions is simple. It’s not easy, but it is simple.

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