Explaining the Nature of the Relationship (Acapulco Cliff Divers Analogy)

Explaining the Nature of the Relationship (Acapulco Cliff Divers Analogy)

“Mr. and Mrs. Client, I want to give you a word of caution in the event we experience volatility and turbulence. Investing money can and often does feel counterintuitive. There will be times when I urge you to add money to your account when the market is going down. That’s not going to feel right to you even though that’s exactly the time we should be adding to your account. It’s important that you understand why I would do that. May I tell you a story?

Watch this video or read the transcript below, adapted from the video, to learn a great story and analogy to help cement the relationship with a client.

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The Halo of Ringlets

Don Connelly audio podcast

I hope by now you’ve done a business plan. A business plan is how you’re going to hit your goals. You’re driving from Bangor, Maine to San Diego, you’re going to pass mile markers along the way. Those are your goals.

Inside your business plan has to be your marketing plan. It’s not enough to go in the morning and hunt, kill and eat.

Listen to this audio podcast or read the transcript below to hear the ‘halo of ringlets’ analogy and an idea on narrowing down and attracting your target market or markets.

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