/ by Don Connelly / Marketing Yourself / 0 comments
There are thousands of pizza vendors in the United States. But only one of them is known for, “Fresh, hot pizza in 30 minutes or less, guaranteed.”
There are thousands of clothing retailers in the United States. But if I say the words, “You’re going to like the way you look. I guarantee it,” I guarantee you’ll know exactly whom I’m referring to. You can probably see his face.
If you don’t already know what your value proposition is, you probably don’t have one.
Your value proposition establishes two things: The value that you bring to the relationship and why you’re the one they should engage to bring it.
A great value proposition has six characteristics:
It defines who you work with;
It focuses the client experience – not your qualifications.
It addresses specific problems you can solve for the client.
It’s unique to you in your market. None of your competitors can quite say the same thing.
It connects with the client on an emotional level.
It helps you justify your fees so you’re competing on something other than price.
Here’s how to create your value proposition so it has these six characteristics.
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Financial Advisor Branding—Elements to Focus On
/ by Don Connelly / Marketing Yourself / 0 comments
One of the most significant challenges facing financial advisors trying to grow their practice is it takes time, resources, and a well-conceived marketing strategy to get their stories out to the right audiences. While it involves strategically utilizing digital marketing and producing targeted and relevant content, the path must be paved by building a solid brand and reputation.
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Thought Leadership May Be the Only Edge for Financial Advisors
/ by Don Connelly / Marketing Yourself / 0 comments
Clearly, the financial advisory industry is undergoing a major transformation. Technological advances and the democratization of investing has virtually commoditized financial advice to the detriment of advisors who continue to languish in brand obscurity. Until financial advisors can differentiate themselves as authorities in their field, most struggle to gain the attention of new clients or keep the attention of existing clients. Advisors who establish themselves as true thought leaders hold a distinct advantage in the race to add new clients and grow assets under management.
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How to Create a Value Proposition
/ by Don Connelly / Marketing Yourself / 0 comments
There are thousands of pizza vendors in the United States. But only one of them is known for, “Fresh, hot pizza in 30 minutes or less, guaranteed.”
There are thousands of clothing retailers in the United States. But if I say the words, “You’re going to like the way you look. I guarantee it,” I guarantee you’ll know exactly whom I’m referring to. You can probably see his face.
If you don’t already know what your value proposition is, you probably don’t have one.
Your value proposition establishes two things: The value that you bring to the relationship and why you’re the one they should engage to bring it.
A great value proposition has six characteristics:
It defines who you work with;
It focuses the client experience – not your qualifications.
It addresses specific problems you can solve for the client.
It’s unique to you in your market. None of your competitors can quite say the same thing.
It connects with the client on an emotional level.
It helps you justify your fees so you’re competing on something other than price.
Here’s how to create your value proposition so it has these six characteristics.
Read more
Digital Marketing Trends 2015 for Financial Advisors
/ by Kirti Anand Sharma / Connelly Corner, Marketing Yourself / 0 comments
Did you know that according to recent Gartner research, digital marketing accounted for 25% of all the marketing dollars spent in 2014 and it is expected to reach 33% in 2015?
Though traditional marketing methods like seminars, telemarketing, trade shows, print media, exhibitions, and networking groups are still effective, let’s face it – Top Financial Advisors have stayed ahead of the game by adapting their marketing initiatives to the digital world we live in.
So don’t get left behind! Update your marketing strategy for the year ahead and build a competitive advantage by following the digital marketing trends of 2015. Start with these four areas of improvement:
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