/ by Don Connelly / Marketing Yourself / 0 comments
It’s well established that many millennials almost entirely rely on the internet for their daily consumption of information and social engagement. They would rather seek information for themselves than be told what is true. For these digital natives, if it can’t be found on the Web, it doesn’t exist. Or, if it can’t be validated through a quick internet search, it is not to be trusted.
It’s also true that millennials trust reviews and peer recommendations more than any other generation. According to BrightLocal, 91% of millennials rely on online reviews to make purchasing decisions—a trend that extends to choosing financial advisors. This reliance on social proof underscores the need for financial advisors to adapt their marketing strategies.
Social proof, the concept that people look to others’ actions or opinions to inform their own, is a powerful tool for building credibility and trust. This article explores how financial advisors can leverage client testimonials and case studies to connect with millennial investors and turn prospects into loyal clients.
Read more
Leveraging Social Proof: How Financial Advisors Can Use Client Testimonials and Case Studies to Engage Millennial Investors
/ by Don Connelly / Marketing Yourself / 0 comments
It’s well established that many millennials almost entirely rely on the internet for their daily consumption of information and social engagement. They would rather seek information for themselves than be told what is true. For these digital natives, if it can’t be found on the Web, it doesn’t exist. Or, if it can’t be validated through a quick internet search, it is not to be trusted.
It’s also true that millennials trust reviews and peer recommendations more than any other generation. According to BrightLocal, 91% of millennials rely on online reviews to make purchasing decisions—a trend that extends to choosing financial advisors. This reliance on social proof underscores the need for financial advisors to adapt their marketing strategies.
Social proof, the concept that people look to others’ actions or opinions to inform their own, is a powerful tool for building credibility and trust. This article explores how financial advisors can leverage client testimonials and case studies to connect with millennial investors and turn prospects into loyal clients.
Read more