/ by Don Connelly / Managing the Relationship / 0 comments
Nailing that initial prospect meeting is crucial if you are to have any chance at starting a relationship. If you follow your first meeting preparation checklist to a T, you’ve established good rapport, shown your authentic self, listened more than talked, and pinpointed the person’s pain points. You mapped out the initial steps to address their biggest concerns and got agreement to forge ahead. What comes next?
In many respects, your follow-up to that first meeting is just as crucial as it will either reinforce your prospect’s positive feelings about you and the experience, or it could raise red flags triggering remorse. The initial meeting follow-up is your opportunity to showcase your commitment to excellent client service and set the tone for the new relationship.
Too often, advisors allow critical things to fall through the cracks, creating a perception of incompetence or not caring. That’s why a post-meeting checklist is just as essential as a meeting prep checklist culminating with a well-crafted follow-up email or letter setting the stage for the next step. It doesn’t have to be a lengthy checklist but completing the items on a timely basis is critical.
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The Importance of a Post-meeting Checklist
/ by Don Connelly / Managing the Relationship / 0 comments
Nailing that initial prospect meeting is crucial if you are to have any chance at starting a relationship. If you follow your first meeting preparation checklist to a T, you’ve established good rapport, shown your authentic self, listened more than talked, and pinpointed the person’s pain points. You mapped out the initial steps to address their biggest concerns and got agreement to forge ahead. What comes next?
In many respects, your follow-up to that first meeting is just as crucial as it will either reinforce your prospect’s positive feelings about you and the experience, or it could raise red flags triggering remorse. The initial meeting follow-up is your opportunity to showcase your commitment to excellent client service and set the tone for the new relationship.
Too often, advisors allow critical things to fall through the cracks, creating a perception of incompetence or not caring. That’s why a post-meeting checklist is just as essential as a meeting prep checklist culminating with a well-crafted follow-up email or letter setting the stage for the next step. It doesn’t have to be a lengthy checklist but completing the items on a timely basis is critical.
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8 Tips to Revive Your In-Person Seminar Marketing
/ by Don Connelly / Marketing Yourself / 0 comments
Financial advisors have long favored in-person seminars as an effective prospecting tool. That changed when the pandemic hit, forcing advisors to adapt, using online webinars and Zoom meetings. But, while online webinars have been helpful in broadening advisors’ reach, they haven’t necessarily led to more appointments for some Advisors—certainly not at the level of in-person seminars. If that is true for you too, with the pandemic receding, it may be time to get back to tried-and-true in-person seminars.
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