/ by Don Connelly / Presentation Skills / 0 comments
When you address clients and prospects, you are a techie talking to non-techies. There is always the threat that you will confuse your listener and we all know by now that people don’t buy what they don’t understand. Many are the Advisors who have talked themselves out of commitments.
One way to mitigate this danger is to get our message across in as few words as possible. Advisors who can do that gather a lot of assets.
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