Current Events Are White Noise

Current Events Are White Noise - Don Connelly video post

Seemingly each day, the media hysteria heightens. You’d think nobody would want a steady diet of bad news, but you and I know that it’s not going to stop. Why? Because bad news sells.

Do you ever wonder why bad news sells? Do you ever wonder why we focus on what’s wrong in the world? We do that because we’re concerned about anything that threatens our sense of wellbeing.

Watch this video or read the transcript below to learn why we do that and what you and your clients should focus on.

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Remind Your Clients Investing Is a Marathon

Remind Your Clients Investing Is a Marathon

Despite regular and sometimes frightening dips markets continue to rise incrementally over time, continually setting new highs. The problem is that many clients disbelieve this; they panic when the market temporarily falls. As their financial advisor, it’s your job to keep them on track.

You need to get them over their short-termism and make them see that their focus should be on 20, 30 or 40 years from now – not on this afternoon or next week.

Use all the tactics at your disposal to illustrate that investing is a marathon not a sprint.

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