/ by Don Connelly / Marketing Yourself / 0 comments
Traditionally, being a financial advisor has been a face-to-face business. We are creatures of the working lunch, the handshake, the coffee meeting. Appointments are the lifeblood of our business, because we’re in the business of personal relationships. That’s our real advantage over the low-cost robo-advisors, and a big part of how we justify our fees.
But social distancing is changing all that in a flash. I’m optimistic about the economy and the stock market long-term. But this bug isn’t going away anytime soon. We are undergoing a rapid cultural shift where social distance may very well become the norm for a good, long while.
And all of us old-school financial advisors, as well as brokers, planners, insurance agents, all of us, are going to have to adjust.
I’ve talked with a lot of people, and I’ve seen a lot of economic cycles. Here’s what I suggest you do to keep growing your business even with social distancing.
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Current Events Are White Noise
/ by Don Connelly / Investing Wisdom / 0 comments
Seemingly each day, the media hysteria heightens. You’d think nobody would want a steady diet of bad news, but you and I know that it’s not going to stop. Why? Because bad news sells.
Do you ever wonder why bad news sells? Do you ever wonder why we focus on what’s wrong in the world? We do that because we’re concerned about anything that threatens our sense of wellbeing.
Watch this video or read the transcript below to learn why we do that and what you and your clients should focus on.
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Financial Advisors and Social Distancing: How to Keep Prospecting and Servicing Clients
/ by Don Connelly / Marketing Yourself / 0 comments
Traditionally, being a financial advisor has been a face-to-face business. We are creatures of the working lunch, the handshake, the coffee meeting. Appointments are the lifeblood of our business, because we’re in the business of personal relationships. That’s our real advantage over the low-cost robo-advisors, and a big part of how we justify our fees.
But social distancing is changing all that in a flash. I’m optimistic about the economy and the stock market long-term. But this bug isn’t going away anytime soon. We are undergoing a rapid cultural shift where social distance may very well become the norm for a good, long while.
And all of us old-school financial advisors, as well as brokers, planners, insurance agents, all of us, are going to have to adjust.
I’ve talked with a lot of people, and I’ve seen a lot of economic cycles. Here’s what I suggest you do to keep growing your business even with social distancing.
Read more