February 17, 2020 / by Don Connelly / Marketing Yourself / 0 comments
Having a tightly defined niche as a Financial Advisor is important. A research by CEG Worldwide confirms it – six out of ten advisors they surveyed said that focusing on a niche has been “tremendously or very positive” in helping them attract affluent clients. Only three percent said that focusing on a niche had had a “negative impact.”
So if focusing on a niche is so good, why are any advisors having a negative experience with it?
In many cases, it’s likely that these planners have fallen into a common trap: Their focus is too narrow.
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Don’t Let Your Niche Get Too Narrow
February 17, 2020 / by Don Connelly / Marketing Yourself / 0 comments
Having a tightly defined niche as a Financial Advisor is important. A research by CEG Worldwide confirms it – six out of ten advisors they surveyed said that focusing on a niche has been “tremendously or very positive” in helping them attract affluent clients. Only three percent said that focusing on a niche had had a “negative impact.”
So if focusing on a niche is so good, why are any advisors having a negative experience with it?
In many cases, it’s likely that these planners have fallen into a common trap: Their focus is too narrow.
Read more
Three More Niches Financial Advisors May Want to Consider
May 13, 2019 / by Don Connelly / Marketing Yourself / 0 comments
Many new entrants to this industry believe it makes sense to ‘cast a wide net’ in the fear that picking a target market will limit business opportunities. But in fact, this is far from the case. The most successful financial advisors are those that focus on a particular niche.
In a recent post we looked at some relatively under-represented niches that could be worthwhile considering. Here are three more to put on your radar.
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