/ by Don Connelly / Marketing Yourself / 0 comments
For advisors competing in a crowded industry, achieving thought leadership is becoming essential for those who want to stand far above others in a crowded field. Why? Because thought leaders are viewed as people of influence with recognized expertise, credibility, and strong reputations – traits that have become table stakes for advisors hoping to attract the attention of high-net-worth clients.
Though it takes time to achieve thought leadership, the return on whatever investment of time and resources can be unparalleled. Fortunately, in this digitally wired world, you have tools that can accelerate the journey. If you have a couple of hours a month to devote to writing, blogging can be your most effective marketing activity.
Today, more businesses than ever are pointing to blogging as their most important inbound marketing initiative. And the vast majority of businesses report that their blogs have led to increased visibility, notoriety, and business development. Financial advisors are finding that blogging is an affordable way to establish themselves as a high-profile authority and a credible source of financial information in a highly competitive arena.
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Why Blogging Is Your Path to Achieving Thought Leadership
/ by Don Connelly / Marketing Yourself / 0 comments
For advisors competing in a crowded industry, achieving thought leadership is becoming essential for those who want to stand far above others in a crowded field. Why? Because thought leaders are viewed as people of influence with recognized expertise, credibility, and strong reputations – traits that have become table stakes for advisors hoping to attract the attention of high-net-worth clients.
Though it takes time to achieve thought leadership, the return on whatever investment of time and resources can be unparalleled. Fortunately, in this digitally wired world, you have tools that can accelerate the journey. If you have a couple of hours a month to devote to writing, blogging can be your most effective marketing activity.
Today, more businesses than ever are pointing to blogging as their most important inbound marketing initiative. And the vast majority of businesses report that their blogs have led to increased visibility, notoriety, and business development. Financial advisors are finding that blogging is an affordable way to establish themselves as a high-profile authority and a credible source of financial information in a highly competitive arena.
Read more
Digital Marketing for Financial Advisors: It’s Time to Start a Blog
/ by Don Connelly / Marketing Yourself / 0 comments
For financial advisors competing in a digitally wired world, thought leadership is essential for those who want to stand far above others in a crowded field. Financial advisors who are thought leaders are viewed as authorities in their field and recognized experts– traits that have become table stakes for advisors hoping to attract the attention of high-net-worth clients. An increasing number of financial advisors are finding that blogging is an affordable way to establish themselves as a high-profile authority and a credible source of financial information in a highly competitive arena.
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3 Issues Financial Advisors Should Address to Overcome the Trust Deficit in Clients
/ by Don Connelly / Managing the Relationship / 0 comments
Financial Advisors face a huge trust deficit. That’s significant because who holds a more important position of trust than an advisor who can impact when people retire, how they live in retirement, and what’s their financial security late in life when they need it the most? For advisors whose livelihood depends on attracting new clients and retaining them, that’s a major obstacle to overcome every day.
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Why It’s Critical for Advisors to Build Online Influence
/ by Don Connelly / Marketing Yourself / 0 comments
The most significant transfer of wealth between generations is underway right now. For Financial Advisors, it could be an extraordinary opportunity, or it could threaten their very survival. Ultimately, it’s a matter of trust.
Do investors have trust issues with Financial Advisors? A study by the CFA Institute revealed that the financial services industry is among the least trusted industry. Only half of those surveyed indicated they trust the financial service professionals to do what’s right. In a separate survey, the CFP Board found that just 40% of investors trust financial advisors to put their interests first.
Of the emerging group of affluent investors, millennial and Gen Z investors – the ultimate beneficiaries of the great $30 trillion wealth transfer occurring over the next 30 years – may be the least trustful.
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