/ by Don Connelly / Storytelling, analogies and power phrases / 0 comments
Recently, in my post ”Never Underestimate the Power of a Good ‘Who I Am’ Story,” I mentioned the concept of building a good “story-benefit” matrix. I wanted to take a little time and drill down that concept.
Many salespeople are familiar with the concept of a features-benefit matrix – a handy little cheat-sheet that helps sales and marketing people translate product features into benefits for the customer.
Here’s how a features-benefit matrix works in a nutshell.
Read more
Why You Should Create a Story-Benefit Matrix
/ by Don Connelly / Storytelling, analogies and power phrases / 0 comments
Recently, in my post ”Never Underestimate the Power of a Good ‘Who I Am’ Story,” I mentioned the concept of building a good “story-benefit” matrix. I wanted to take a little time and drill down that concept.
Many salespeople are familiar with the concept of a features-benefit matrix – a handy little cheat-sheet that helps sales and marketing people translate product features into benefits for the customer.
Here’s how a features-benefit matrix works in a nutshell.
Read more