When Presenting Clients with Options, Less Is More

When Presenting Clients with Options, Less Is More

We live at a time when people like to have choices. The internet affords people a seemingly unlimited number of choices for anything they desire, and they will surf the Web for hours searching for the perfect option. That may be fine when searching for consumer products, vacation options, or the best roads to take to their destination. But, when it comes to finding the right financial solutions, too many options often lead to “analysis paralysis.” In the financial realm, where the stakes are often high, too many choices can make people fearful of choosing the wrong one, increasing the likelihood they’ll choose to do nothing.

Financial advisors are sometimes complicit in creating analysis by paralysis by offering their clients too many options. It’s not intentional. There very well could be several good options for addressing a particular situation they feel their clients need to consider in many cases. Sometimes, advisors think it’s necessary to present multiple options to let their clients know they’ve covered all the bases. And in some cases, advisors have the impression that clients like to have options.

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